Traffic is the lifeblood of an eCommerce website. Without traffic, you’re out of business – it’s that simple. The Yoast WooCommerce SEO helps grease the wheels of traffic generation for your WooCommerce store. Today we take a look at just why we think it’s a must have plugin for your WooCommerce store.
After the launch of our new WooCommerce theme Captiva (learn more about it in our Introduction to Captiva post) we’re launching a new blog post mini series taking a look at the best plugins to turbocharge your WooCommerce powered store. One of the biggest challenges for any eCommerce website is traffic. The internet is littered with millions of dead eCommerce websites that have floundered due to a lack of traffic. You can have the best products in the world at the most competitive prices and still experience massive failure unless you have enough qualified customers landing on your product pages and taking their credit card out and clicking the checkout button.
The science of how to convert traffic to customers is a whole other topic (and one we’ll be spending quite a bit of time on in the future) but your first priority as a owner of an eCommerce website should not be to worry about conversion. That’s a secondary problem. First, focus on traffic – it’s all that matters. Building traffic is something we’ll also be coming back to you in a future post series. For now, we would like to recommend your get yourself a copy of Yoast WooCommerce SEO.
What is Yoast WooCommerce SEO?
If you used WordPress for more than 5 minutes you’ve probably heard of the WordPress SEO plugin by Yoast. It’s pretty much the gold standard for WordPress website on page search engine optimization (SEO). Joost de Valk is one of the worlds leading SEO experts and has built a very successful business off the back of providing some of the best free plugins to the WordPress community and his SEO expertize. Yoast WooCommerce SEO is a premium WordPress plugin that extends and enhances the free WordPress SEO plugin for WooCommerce powered websites.
Alongside Yoast SEO, IsItWP’s free headline analyzer tool is an excellent way to write better page titles which can drive increased traffic to your store.
So what does it do and why should I buy it?
- It’ll improve the OpenGraph and Twitter Card enhancements you’ve come to love from the SEO plugin, allowing you to register for Product cards on Twitter.
- It’ll make sure stuff that doesn’t belong in the XML sitemap, doesn’t go in the XML sitemap, and stuff that should be in there, does go into it.
- It allows you to use the highly configurable breadcrumbs from Yoast SEO over the breadcrumbs from WooCommerce.
- It allows you to make sure the WooCommerce content block on the edit page is always above the SEO block.
Make no mistake, if you’re running a WooCommerce store and are serious about building traffic to your store, this really is an invaluable plugin.
We’ll see you soon for more plugin recommendations!