Marketing in eCommerce - articles from CommerceGurus

Help Shape What We Build Next: The CommerceGurus Community Survey 2026

Running a WooCommerce store means juggling a lot at once. Performance scores, conversion rates, design, organic search that keeps shifting, and a steady drip of WordPress and WooCommerce updates on top. Something always needs attention.

We’ve spent years building the tools that help keep those plates spinning. Shoptimizer and CommerceKit are now trusted by more than 60,000 stores, from solo side-projects to agencies running dozens of sites.

And a fair few of those tools started life as a conversation. Someone gets in touch with our support team, asks “can it do this?”, and often enough the answer becomes our next feature. Over the years, feedback like that has led directly to some of the most useful and popular features in our products.

The catch is, those chats only happen one at a time, and only with the people who get in touch. We wanted to hear from everyone, including the folks who’d never think to open a ticket. So we’ve built a way to do exactly that.

We’ve just launched our first CommerceGurus Community Survey, and we’d love you to take part.

👉 Take the CommerceGurus Community Survey

10 Inspiring Blogs from eCommerce Brands

By Joe FylanLeave a comment

If your eCommerce store doesn’t have a blog, then you’re missing out on search engine traffic, greater audience engagement, and sales.

A regular stream of well-written blog content can be excellent for your store’s SEO, with each blog post giving people another way to find you via search engines.

Readers of your blog might share your content on social media, giving your target audience another way to find you.

Publishing quality content on your blog also turns your store into a helpful resource that your target audience will keep coming back to in order to learn more, whether that’s health tips, recipes, or other educational or entertaining content.

Let’s look at some of the best examples of eCommerce store blogs.

Top 15 Sales Goals for a New eCommerce Business

By Simon TomkinsLeave a comment

If you’re yet to establish your eCommerce store as a force in the market, generating your first sale(s) can seem like climbing a mountain. However, as the old adage states, “The journey of 1000 miles begins with 1 step.” and so the best thing store owners can do, is to focus on the small sales goals in order to build something big.

Now, that’s all very well, but in terms of eCommerce, what exactly do those early sales goals look like, and what incremental “wins” can you set yourself in order to climb the ladder of business success?

With a view to setting the record straight, we have documented 15 sales wins that your eCommerce store can aim for.

MailPoet Plugin Review – Automated WooCommerce Email Marketing

By Maria Pirzada Ansari4 Comments

Need a way to manage your WooCommerce site’s newsletters and emails using a single plugin? Then you may have heard of MailPoet.

In case you haven’t, MailPoet is a newsletter plugin for WordPress that packs some neat WooCommerce features. This means you can use it to generate more leads for your business and increase conversions.

MailPoet was actually acquired by WooCommerce a couple of years ago, so there is a really deep integration between these two platforms.

In this article, we’ll take a closer look at the MailPoet plugin and explain how it lets you enhance your email marketing campaigns. Let’s get started!

eCommerce Copywriting

By Simon TomkinsLeave a comment

It’s often said that marketing is the greatest art form of the 21st century, and so, in order to ensure that their eCommerce website fulfills its potential, online store owners need to tap into the marketing power of eCommerce copywriting.

Yes, high-quality eCommerce copy can help drive a potentially unlimited amount of traffic to your online store and, crucially, help to convert that traffic into sales. So, what copywriting tips and tricks can you use to transform your content into a lucrative art form?

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