Simon Tomkins Author Page - Cofounder of CommerceGurus

Help Shape What We Build Next: The CommerceGurus Community Survey 2026

Running a WooCommerce store means juggling a lot at once. Performance scores, conversion rates, design, organic search that keeps shifting, and a steady drip of WordPress and WooCommerce updates on top. Something always needs attention.

We’ve spent years building the tools that help keep those plates spinning. Shoptimizer and CommerceKit are now trusted by more than 60,000 stores, from solo side-projects to agencies running dozens of sites.

And a fair few of those tools started life as a conversation. Someone gets in touch with our support team, asks “can it do this?”, and often enough the answer becomes our next feature. Over the years, feedback like that has led directly to some of the most useful and popular features in our products.

The catch is, those chats only happen one at a time, and only with the people who get in touch. We wanted to hear from everyone, including the folks who’d never think to open a ticket. So we’ve built a way to do exactly that.

We’ve just launched our first CommerceGurus Community Survey, and we’d love you to take part.

👉 Take the CommerceGurus Community Survey

CommerceKit Now Works with Any WooCommerce Theme

By Simon TomkinsLeave a comment

CommerceKit was born as a simple companion plugin to Shoptimizer. Over the years it has evolved into a powerful, fully-featured conversion optimization suite for WooCommerce with 13 modules covering everything from instant ajax search and conversion-focused product galleries to order bumps, attribute swatches, and wishlists.

It replaces a whole stack of individual plugins with a single, performance-optimized package.

For years, many of you have been asking if CommerceKit can be used with any WooCommerce theme – not just Shoptimizer.

For those of you who have missed CommerceKit’s suite of conversion optimization features on your other WooCommerce stores, we are pleased to announce that you can now purchase a standalone license and use CommerceKit with any WooCommerce-powered store!

A standalone license is just $39/year. When you consider how many individual plugins CommerceKit replaces, that’s a pretty great deal.

If you’re already a Shoptimizer customer, nothing changes for you. CommerceKit is still included with your Shoptimizer license and the update process remains exactly the same.

Making eCommerce Accessible to All: A Conversation with Bet Hannon

By Simon TomkinsLeave a comment

In today’s eCommerce landscape, accessibility is no longer optional — it’s essential. As online shopping continues to dominate retail, ensuring that eCommerce platforms are accessible to everyone isn’t just the right thing to do — it’s good business practice and increasingly, a legal requirement.

To dive deeper into this important topic, we spoke with Bet Hannon from AccessiCart, an expert in digital accessibility with extensive experience helping businesses create inclusive online experiences. Bet brings a unique perspective that moves beyond mere technical compliance to focus on the human experience at the heart of accessible design.

In this insightful Q&A, Bet shares practical advice for businesses at any stage of their accessibility journey — from simple, high-impact changes that can be implemented immediately to strategies for future-proofing your eCommerce site. She also addresses the business benefits of accessibility, including increased conversions, broader market reach, and protection from potential legal issues.

Whether you’re just beginning to explore digital accessibility or looking to enhance your existing efforts, this conversation offers valuable insights that can help make your online store more inclusive, compliant, and ultimately, more profitable.

Top 15 Sales Goals for a New eCommerce Business

By Simon TomkinsLeave a comment

If you’re yet to establish your eCommerce store as a force in the market, generating your first sale(s) can seem like climbing a mountain. However, as the old adage states, “The journey of 1000 miles begins with 1 step.” and so the best thing store owners can do, is to focus on the small sales goals in order to build something big.

Now, that’s all very well, but in terms of eCommerce, what exactly do those early sales goals look like, and what incremental “wins” can you set yourself in order to climb the ladder of business success?

With a view to setting the record straight, we have documented 15 sales wins that your eCommerce store can aim for.

27 Quick Ways to Improve your Store (With Examples)

By Simon TomkinsLeave a comment

Managing an online store is like spinning plates. While the first iteration of your site might have been state of the art, if you don’t keep your eye on the ball, it doesn’t take long for the market to move on and for your eCommerce site to get left behind.

More to the point, if you have been left behind, bringing your online site, and all of its sales channels, up to standard, can seem like a mammoth task… but it doesn’t have to be.

So, in the spirit of keeping your site on its A-game, here are 27 eCommerce store updates that you and your support team can implement quickly, courtesy of the CommerceGurus team.

Be sure also to check out 17 Product Page Best Practices (with examples) for tips on improving your PDPs more specifically.

eCommerce Customer Service Platforms

By Simon TomkinsLeave a comment

Customer service is at the heart of all business, and eCommerce companies are no different. As a result, in order to maximize customer loyalty and streamline the customer experience, the vast majority of eCommerce businesses rely upon the function of online customer service software.

But what exactly does eCommerce customer service software offer – and which is the right one for your business? To help answer these questions, CommerceGurus has produced the following guide to 13 of the best eCommerce customer service software packages.

Do you want a whopping $50 off Shoptimizer for WooCommerce?