Curation is a hot topic lately, with numerous brands using celebrities to hand pick their favorite items from a collection. One of the biggest was the actress Jessica Alba and the extraordinary $1 billion valuation placed on her natural baby products ‘Honest Company’, a large part due to her own reviews of the items.
It has become more and more of a challenge for companies to form a distinctive voice online amongst competitors and peers.
Frequently they are turning to humor, employing wit and surprise to engage with customers and shedding a stuffier image in favor of one which is more human.
eCommerce is one of the most unforgiving areas if you fail to meet basic requirements and customer service is high on the list. How many times has a story gone viral after a customer interaction goes horribly wrong?
So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.
Well we’ve compiled these five key fundamentals on what makes a good online store a great one. Let’s get started!