Rich snippets are aesthetically-pleasing and richer search results that display extra data along with the title, description, and URL in SERPs. This additional information is taken from structured data included in a page’s HTML.
Now, you might be wondering why it’s important to have rich snippets for your website or online store.
Put simply, rich snippets help you improve your click-through rate by increasing visibility in SERPs. In other words, they make your search results stand out among other results on the same page.
In addition, rich snippets help you establish trust with site visitors and give them a “sneak preview” of what they can expect to get before they actually land on your website.