When it comes to conversion research we’re big fans of the Baymard Institute Research website. It is a web usability research center which conducts detailed studies on nearly every feature of major eCommerce websites. These conversion rate tips, based on extensive research, could make a huge difference to the turnover of your store. It is academic in nature but practical in how it presents solutions to common UX problems.
When planning our Shoptimizer theme we quickly realized that nearly no WooCommerce theme on the market has actually studied these usability reports in order to make the default experience easier and more likely to convert their visitors into customers.