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eCommerce marketing and automation platforms (10 best options in 2020)

eCommerce markering and automation platforms

Are you looking for a guide to help you find eCommerce marketing and automation platforms? Then you’re in the right place.

If you take a look at global retail eCommerce sales between 2014 to 2019, you will see how they’ve quadrupled. What’s more, they’re expected to grow a further 6,542 billion US dollars, according to Statista.

The reason we’re mentioning this is to give you an idea of how saturated the eCommerce market is going to be in the future. For that reason, it is really important for online retailers to automate their business models and improve their marketing game with eCommerce marketing tools.

With that sentiment in mind, we have handpicked some of the most useful automation and marketing platforms for online businesses. Read on to find out all about them.

Building a Multivendor Store With Dokan and Shoptimizer

Dokan Multivendor Store

Here’s a question for you: what do Amazon, eBay, and Etsy all have in common? They’re high-earning multivendor stores.

Multivendor stores are all the rage these days and it’s easy to see why. They provide tons of benefits to both businesses and consumers and are an excellent way for store owners to earn a commission. According to Statista, 37% of online shoppers would prefer to shop at an online marketplace for a repeat purchase.

WooCommerce SEO

WooCommerce SEO

Businesses big and small need to optimize their content for SEO if they want organic traffic from search engines like Google. For online store owners, this means implementing WooCommerce SEO best practices to optimize their product pages for search engines.

You might be wondering how all of this works.

Here’s the deal: search engines – like Google, Bing, and Yahoo – direct users to the most relevant websites and pages based on the user’s search query.

So, by implementing SEO best practices from the outset, you can make sure that your product pages rank in search engine result pages (SERPs). As a result, you get better visibility and are able to generate organic traffic. Makes sense, right?

The good news is that implementing WooCommerce SEO best practices on your online store is actually pretty easy!

BigCommerce Review: Is It the Right eCommerce Platform for You?

BigCommerce Review

Looking to launch your own eCommerce store? In our hands-on BigCommerce review, we’ll help you decide whether this popular eCommerce platform is right for your needs.

Overall, BigCommerce is flexible for a hosted eCommerce platform, especially as compared to some other hosted tools. It also offers a multi-channel approach that’s great if you want to also sell on eBay, Amazon, and other platforms.

Want to learn more? Keep reading and we’ll go hands-on…

Visual Marketing: Why Customer Submitted Photos Are So Effective

Visual Marketing

Brands invest a lot of resources to design and publish visual marketing content on their website and social media pages. And you probably do, too.

What if I told you that you could reap the benefits of visual content marketing without adding to your budget?

Sharing user-generated content or customer submitted photos that feature your brand and promote your products and services helps you easily reach out to your audience and build credibility. Most importantly, you can save on the marketing budget!

How to Find and Fix Rich Snippet Errors

Rich snippet errors

Rich snippets are aesthetically-pleasing and richer search results that display extra data along with the title, description, and URL in SERPs. This additional information is taken from structured data included in a page’s HTML.

Now, you might be wondering why it’s important to have rich snippets for your website or online store.

Put simply, rich snippets help you improve your click-through rate by increasing visibility in SERPs. In other words, they make your search results stand out among other results on the same page.

In addition, rich snippets help you establish trust with site visitors and give them a “sneak preview” of what they can expect to get before they actually land on your website.

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