Running and marketing a successful online store isn’t easy. It takes a huge amount of effort to get people to visit your store and even more to convert a relatively small percentage to actually buy. It’s one of the biggest problems to solve in your quest for growth. How do you get customers to buy, then return and buy again? Without these recurring users, you’ll end up spending huge sums of money on trying to continually acquire new customers. The WooCommerce Memberships plugin aims to make this easier.
Customers who have purchased from you already and are comfortable with the experience are much easier to market to. You have their details and what they’ve already ordered so it’s much easier to predict what category or product might entice them back.
When it comes to conversion research we’re big fans of the Baymard Institute Research website. It is a web usability research center which conducts detailed studies on nearly every feature of major eCommerce websites. These conversion rate tips, based on extensive research, could make a huge difference to the turnover of your store. It is academic in nature but practical in how it presents solutions to common UX problems.
When planning our Shoptimizer theme we quickly realized that nearly no WooCommerce theme on the market has actually studied these usability reports in order to make the default experience easier and more likely to convert their visitors into customers.
Sliders or carousels used to be ubiquitous on the web, especially on eCommerce websites. In 2015 Baymard reported that 52% of stores used one on their homepage. In recent years however we’ve seen a shift away from sliders, and for good reasons. Let’s investigate why.
Most brick & mortar business owners will tell you that once a customer enters their shop, they’re very likely to purchase during their first visit. Studies confirm this opinion with offline observed conversion rates between 12 and 40%.
And there’s a reason for that: going to an offline shop takes effort. You have to physically go there, brave the weather, find a parking spot, etc. So once you’re there, you’re likely to buy.