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How Product Reviews Increase Conversions

How Product Reviews increase Conversions

As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales. This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.

Here’s why:

eCommerce product reviews persuade people to make a purchasing decision and are essential for building trust and increasing transparency. Not to mention, publishing product reviews from customers on product pages can help boost SEO.

In fact, according to the 2019 Consumer Research Report published by Salsify, 30% of respondents reported that they’re interested in relevant product reviews left by people like them. And, on average across the age groups surveyed, shoppers said that they expect to see an average of 112 reviews before buying.

In this article, we’ll take a closer look at why customer reviews are priceless and how product reviews increase conversions in your online store. We’ll do this by explaining why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.

Best Caching Plugins for WooCommerce

Best WooCommerce Caching Plugins

If you’re like most online store owners, you might not know that WooCommerce caching is different than WordPress caching. This means, to speed up your online store, you’ll need to use one of the best caching plugins for WooCommerce specifically.

Since some WooCommerce pages are dynamic (unlike WordPress pages and posts), they’re not meant to be cached. Caching them would cause customers to see other customers’ account details or have random products appear in their shopping cart.

In order to build trust with your customers, you’ll need to make sure your online store delivers a safe and secure shopping experience. In fact, studies show that 79% of customers who run into any sort of performance issues on your website are less likely to buy from you again.

With this in mind, in this article, we’ll explain the differences between WooCommerce caching and WordPress caching and what you need to do to configure WooCommerce caching on your online store. We’ll also run the rule over some of the best caching plugins for WooCommerce and show you how to get started.

Google Seller Ratings 101: A Beginner’s Guide

Google Seller Ratings 101: A Beginner's Guide

The Google rating system is one of the best ways to improve the click-through rate of your ad snippets. For obvious reasons, a user is more likely to click a business with a star rating over one with just a generic description.

If you think about it, Google handles ~73% of the online search queries. This means you can overlook a great deal of traffic if you don’t optimize your search results – but your Google seller rating could be one of the first things customers spot. Plus, Google AdWords provide a rating on a scale of 1 to 5 based on aggregated reviews from different sources.

For those who are thinking how these reviews will help them get more clicks, here’s a fact – 84% of people trust online reviews as much as friends. This is your chance to make your ad snippets stand out in an overly saturated marketplace.

In this post, we will explain what Google seller ratings are, how it works, and how utilizing it can skyrocket your conversion rates.

Let’s get going!

How to Ask for a Review

How to ask for a review

For modern business owners, having a solid online reputation is everything. Whether you run an online store, sell memberships, or manage a restaurant, chances are your customers are interested in learning about what you have to offer online. In other words, one of the first interactions they’ll have with you is reading online reviews about your business.

In fact, 82% of consumers read online reviews for local businesses and the average consumer reads 10 reviews before feeling able to trust a business. Publishing customer reviews on your store or business site can help prospective customers make an informed buying decision. Not to mention they can also help increase search engine visibility.

With this in mind, in this article, we’ll share some actionable tips on how to ask for a review and actually get it. We’ll also explain what you should do once you’ve received some reviews.

5 Best WooCommerce POS Plugins (Easy Point of Sale Setup)

Best WooCommerce POS Plugins

Searching for the best WooCommerce POS plugin to take physical orders on your WooCommerce store?

WooCommerce handles everything about eCommerce out of the box, but what if you want to remove the “e” and also use your store for in-person commerce?

With a point of sale (POS) plugin for WooCommerce, you can create sales and manage orders from a front-end system on your computer, tablet, or smartphone.

In this post, I’ll share a little bit more about how a WooCommerce POS plugin works. Then, I’ll take you through the five best WooCommerce POS plugins.

17 Product Page Best Practices (with examples)

Product Page Best Practices (with Examples)

We’ve put together an extensive guide to some of the best product page practices, with examples of each from the biggest eCommerce stores. When designing and planning your online store, most of the early focus is on the homepage. People expect that visitors arrive on the homepage and progress through the site in a linear fashion, clicking on a category as the next step, before browsing through the products within it.

The conversion rate for visitors who browse in this fashion is actually exceptionally low, at between 2 and 2.5%. On the other hand, visitors who land directly onto a product page convert on average at 7%. A huge difference.

An effective product page will within seconds, convey the value of the item and provide a clear call to action to purchase it. It’s the most important page of any eCommerce site, and is one we focused on extensively in our Shoptimizer WooCommerce theme.

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