When it comes to conversion research we’re big fans of the Baymard Institute Research website. It is a web usability research center which conducts detailed studies on nearly every feature of major eCommerce websites. These conversion rate tips, based on extensive research, could make a huge difference to the turnover of your store. It is academic in nature but practical in how it presents solutions to common UX problems.
When planning our Shoptimizer theme we quickly realized that nearly no WooCommerce theme on the market has actually studied these usability reports in order to make the default experience easier and more likely to convert their visitors into customers.
Sliders or carousels used to be ubiquitous on the web, especially on eCommerce websites. In 2015 Baymard reported that 52% of stores used one on their homepage. In recent years however we’ve seen a shift away from sliders, and for good reasons. Let’s investigate why.
Most brick & mortar business owners will tell you that once a customer enters their shop, they’re very likely to purchase during their first visit. Studies confirm this opinion with offline observed conversion rates between 12 and 40%.
And there’s a reason for that: going to an offline shop takes effort. You have to physically go there, brave the weather, find a parking spot, etc. So once you’re there, you’re likely to buy.
Finding the Best WooCommerce CRM platform for your business isn’t easy. Once you achieve any kind of momentum with your online store you’ll quickly discover that while WooCommerce is a great platform to manage your products and orders, it is still severely lacking when it comes to managing customers.
If you’ve gotten to a point with your online business that you’re finding it difficult to stay on top of customer support it hopefully means that you’ve nailed the hardest part of building an eCommerce business – finding customers and making sales! So in a way this is a good problem to have 🙂 That said you don’t want to kill your business growth and future potential by developing a reputation for poor customer service. Putting in place tried and tested processes for customer management is critical to scaling a highly successful eCommerce business. A key aspect of your customer management operations will be finding the right Customer Relationship Management (CRM) platform for WooCommerce.