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Google Analytics alternatives for eCommerce stores

You may have heard Google Analytics is the best solution for tracking eCommerce data. However, there are many other platforms that work great, and in some cases, better than the popular analytics platform.

This is particularly true if you’re serious about privacy. Google Analytics, though incredibly feature-rich, collects personal and personally identifiable information from site users. This includes online identifiers such as IP addresses, visited pages, browser fingerprints, and more.

The good news is that there are some excellent Google Analytics alternatives out there that offer a privacy-focused approach to tracking analytics for eCommerce stores.

Rockerbox Review

By Maria Pirzada AnsariLeave a comment

Are you looking to measure just how effective your marketing campaigns are for your eCommerce store? Wondering just how much revenue you really make from different channels? You need to incorporate marketing attribution into your strategy.

Marketing attribution can help your brand identify the most effective marketing channels and map out the customer’s conversion journey. This is immensely important for business owners that want to minimize ineffective spending on marketing channels that are underperforming and grow the ones that are actually bringing in more conversions.

8 Best eCommerce Shipping Policy Examples

By Maria Pirzada AnsariLeave a comment

Did you know that 86% of consumers abandon their shopping carts due to the cost of shipping? In other words, customers who are prepared to place their order will bounce off the checkout page due to high shipping costs.

In fact, eCommerce brands lose upwards of $18 billion in sales revenue per year because of cart abandonment! By improving your online store’s shipping policy, you can set the right expectations and minimize cart abandonment due to high shipping rates.

So make your shipping policy easy to find. Include a link to it in your footer. According to Baymard’s research, 20% of eCommerce stores fail to do this basic step.

Trust badges on eCommerce stores – do they work?

By Maria Pirzada AnsariLeave a comment

Did you know that recent studies show 18% of people don’t trust stores with their credit card information?

Customers often perceive some parts of a page to be secure. For instance, you can customize the design of your eCommerce page and include trust badges to give your pages a more secure look and feel overall. This design format also influences customers’ “gut feeling” about your eCommerce store’s page security. Trust badges can also make the checkout page look visually more secure and reduce cart abandonment on your WooCommerce store.

PixelYourSite Review

By Maria Pirzada Ansari2 Comments

Looking for a way to integrate Facebook Pixel, Google Analytics, or the Pinterest tag into your WordPress site?

Facebook Pixel lets you track important event data such as user page visits, comments, and form submission data to ensure successful Facebook marketing campaigns for your business. It’s basically Google Analytics for Facebook Ads.

However, adding Facebook Pixel (or any other API) to your site involves modifying your site’s code which can be challenging.

This is why it’s best to use a pixel manager plugin for WordPress such as the PixelYourSite plugin.

In this post, we’ll take a closer look at some of the key features of the robust pixel manager. We’ll also show you how easy it is to configure on your WordPress or WooCommerce site.

CheckoutWC Review

By Maria Pirzada Ansari3 Comments

Looking for a way to optimize the checkout flow of your online store? With default WooCommerce, you’re limited in the ways you can speed up your store’s checkout flow and optimize it for conversions. Here are a few reasons why:

The default WooCommerce checkout form has too many fields.
The checkout page structure can be overwhelming at a glance.

This is why it can be a good idea to use a separate checkout plugin such as CheckoutWC to create a customized, better-looking, conversion-optimized checkout experience for your online store.