Here’s a question for you: what do Amazon, eBay, and Etsy all have in common? They’re high-earning multivendor stores.
Multivendor stores are all the rage these days and it’s easy to see why. They provide tons of benefits to both businesses and consumers and are an excellent way for store owners to earn a commission. According to Statista, 37% of online shoppers would prefer to shop at an online marketplace for a repeat purchase.
Businesses big and small need to optimize their content for SEO if they want organic traffic from search engines like Google. For online store owners, this means implementing WooCommerce SEO best practices to optimize their product pages for search engines.
You might be wondering how all of this works.
Here’s the deal: search engines – like Google, Bing, and Yahoo – direct users to the most relevant websites and pages based on the user’s search query.
So, by implementing SEO best practices from the outset, you can make sure that your product pages rank in search engine result pages (SERPs). As a result, you get better visibility and are able to generate organic traffic. Makes sense, right?
The good news is that implementing WooCommerce SEO best practices on your online store is actually pretty easy!
Brands invest a lot of resources to design and publish visual marketing content on their website and social media pages. And you probably do, too.
What if I told you that you could reap the benefits of visual content marketing without adding to your budget?
Sharing user-generated content or customer submitted photos that feature your brand and promote your products and services helps you easily reach out to your audience and build credibility. Most importantly, you can save on the marketing budget!
Rich snippets are aesthetically-pleasing and richer search results that display extra data along with the title, description, and URL in SERPs. This additional information is taken from structured data included in a page’s HTML.
Now, you might be wondering why it’s important to have rich snippets for your website or online store.
Put simply, rich snippets help you improve your click-through rate by increasing visibility in SERPs. In other words, they make your search results stand out among other results on the same page.
In addition, rich snippets help you establish trust with site visitors and give them a “sneak preview” of what they can expect to get before they actually land on your website.
Online reviews have transformed the way customers make purchasing decisions. It’s why online marketplaces (like Amazon) and eCommerce sites have incorporated review systems into their customer experience strategy.
The majority of consumers actively look for product reviews when browsing products and services online. As an online business owner, an online review system can help you build trust with your target audience, increase transparency, and create value for consumers.
Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.
Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.
Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.
Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.
In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.
If you ask for customer reviews for your products or services, you’re likely to get some negative reviews along with positive ones.
Here’s the deal: getting negative reviews is part of selling products or running a business.
Not everyone will be 100% satisfied with your product or service which isn’t necessarily a bad thing. In fact, a few bad reviews can actually be useful for your business. For starters, negative reviews give you an opportunity to interact with your customers and collect valuable feedback that can help you improve your products or services.
So, negative reviews are better than no reviews.
In this article, we’ll dig deeper into why negative reviews are valuable and how they can help you improve customer relations. We’ll also share some actionable tips on how you can turn them to your advantage.
During the global coronavirus crisis, many food businesses and restaurants are switching to take away and delivery-only options. And, to keep their business running, they’ve implemented a WooCommerce food ordering system that allows patrons to place orders using a web browser.
Setting up a WooCommerce food ordering system and offering food deliveries is far more cost-effective and sustainable than managing a dine-in restaurant – especially considering most restaurants have had to close down due to the coronavirus pandemic.
In this article, we’ll show you how you can create your own bespoke WooCommerce food ordering website in WooCommerce in a few simple steps.
Let’s put everything into context before we begin.
As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales. This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.
Here’s why:
eCommerce product reviews persuade people to make a purchasing decision and are essential for building trust and increasing transparency. Not to mention, publishing product reviews from customers on product pages can help boost SEO.
In fact, according to the 2019 Consumer Research Report published by Salsify, 30% of respondents reported that they’re interested in relevant product reviews left by people like them. And, on average across the age groups surveyed, shoppers said that they expect to see an average of 112 reviews before buying.
In this article, we’ll take a closer look at why customer reviews are priceless and how product reviews increase conversions in your online store. We’ll do this by explaining why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.
If you’re like most online store owners, you might not know that WooCommerce caching is different than WordPress caching. This means, to speed up your online store, you’ll need to use one of the best caching plugins for WooCommerce specifically.
Since some WooCommerce pages are dynamic (unlike WordPress pages and posts), they’re not meant to be cached. Caching them would cause customers to see other customers’ account details or have random products appear in their shopping cart.
In order to build trust with your customers, you’ll need to make sure your online store delivers a safe and secure shopping experience. In fact, studies show that 79% of customers who run into any sort of performance issues on your website are less likely to buy from you again.
With this in mind, in this article, we’ll explain the differences between WooCommerce caching and WordPress caching and what you need to do to configure WooCommerce caching on your online store. We’ll also run the rule over some of the best caching plugins for WooCommerce and show you how to get started.
