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Great Examples of Word of Mouth Marketing

Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.

Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.

Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.

Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.

Negative Reviews – Why a Bad Review Is Actually Good

If you ask for customer reviews for your products or services, you’re likely to get some negative reviews along with positive ones.

Here’s the deal: getting negative reviews is part of selling products or running a business.

Not everyone will be 100% satisfied with your product or service which isn’t necessarily a bad thing. In fact, a few bad reviews can actually be useful for your business. For starters, negative reviews give you an opportunity to interact with your customers and collect valuable feedback that can help you improve your products or services.

So, negative reviews are better than no reviews.

In this article, we’ll dig deeper into why negative reviews are valuable and how they can help you improve customer relations. We’ll also share some actionable tips on how you can turn them to your advantage.

Creating an Online Food Ordering System in WooCommerce

During the global coronavirus crisis, many food businesses and restaurants are switching to take away and delivery-only options. And, to keep their business running, they’ve implemented a WooCommerce food ordering system that allows patrons to place orders using a web browser.

Setting up a WooCommerce food ordering system and offering food deliveries is far more cost-effective and sustainable than managing a dine-in restaurant – especially considering most restaurants have had to close down due to the coronavirus pandemic.

In this article, we’ll show you how you can create your own bespoke WooCommerce food ordering website in WooCommerce in a few simple steps.

Let’s put everything into context before we begin.

How Product Reviews Increase Conversions

As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales. This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.

Here’s why:

eCommerce product reviews persuade people to make a purchasing decision and are essential for building trust and increasing transparency. Not to mention, publishing product reviews from customers on product pages can help boost SEO.

In fact, according to the 2019 Consumer Research Report published by Salsify, 30% of respondents reported that they’re interested in relevant product reviews left by people like them. And, on average across the age groups surveyed, shoppers said that they expect to see an average of 112 reviews before buying.

In this article, we’ll take a closer look at why customer reviews are priceless and how product reviews increase conversions in your online store. We’ll do this by explaining why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.

Best Caching Plugins for WooCommerce

If you’re like most online store owners, you might not know that WooCommerce caching is different than WordPress caching. This means, to speed up your online store, you’ll need to use one of the best caching plugins for WooCommerce specifically.

Since some WooCommerce pages are dynamic (unlike WordPress pages and posts), they’re not meant to be cached. Caching them would cause customers to see other customers’ account details or have random products appear in their shopping cart.

In order to build trust with your customers, you’ll need to make sure your online store delivers a safe and secure shopping experience. In fact, studies show that 79% of customers who run into any sort of performance issues on your website are less likely to buy from you again.

With this in mind, in this article, we’ll explain the differences between WooCommerce caching and WordPress caching and what you need to do to configure WooCommerce caching on your online store. We’ll also run the rule over some of the best caching plugins for WooCommerce and show you how to get started.

How to Ask for a Review

For modern business owners, having a solid online reputation is everything. Whether you run an online store, sell memberships, or manage a restaurant, chances are your customers are interested in learning about what you have to offer online. In other words, one of the first interactions they’ll have with you is reading online reviews about your business.

In fact, 82% of consumers read online reviews for local businesses and the average consumer reads 10 reviews before feeling able to trust a business. Publishing customer reviews on your store or business site can help prospective customers make an informed buying decision. Not to mention they can also help increase search engine visibility.

With this in mind, in this article, we’ll share some actionable tips on how to ask for a review and actually get it. We’ll also explain what you should do once you’ve received some reviews.

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