Did you know that 86% of consumers abandon their shopping carts due to the cost of shipping? In other words, customers who are prepared to place their order will bounce off the checkout page due to high shipping costs.
In fact, eCommerce brands lose upwards of $18 billion in sales revenue per year because of cart abandonment! By improving your online store’s shipping policy, you can set the right expectations and minimize cart abandonment due to high shipping rates.
So make your shipping policy easy to find. Include a link to it in your footer. According to Baymard’s research, 20% of eCommerce stores fail to do this basic step.