Online reviews have transformed the way customers make purchasing decisions. It’s why online marketplaces (like Amazon) and eCommerce sites have incorporated review systems into their customer experience strategy.
The majority of consumers actively look for product reviews when browsing products and services online. As an online business owner, an online review system can help you build trust with your target audience, increase transparency, and create value for consumers.
If you ask for customer reviews for your products or services, you’re likely to get some negative reviews along with positive ones.
Here’s the deal: getting negative reviews is part of selling products or running a business.
Not everyone will be 100% satisfied with your product or service which isn’t necessarily a bad thing. In fact, a few bad reviews can actually be useful for your business. For starters, negative reviews give you an opportunity to interact with your customers and collect valuable feedback that can help you improve your products or services.
So, negative reviews are better than no reviews.
In this article, we’ll dig deeper into why negative reviews are valuable and how they can help you improve customer relations. We’ll also share some actionable tips on how you can turn them to your advantage.
As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales. This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.
Here’s why:
eCommerce product reviews persuade people to make a purchasing decision and are essential for building trust and increasing transparency. Not to mention, publishing product reviews from customers on product pages can help boost SEO.
In fact, according to the 2019 Consumer Research Report published by Salsify, 30% of respondents reported that they’re interested in relevant product reviews left by people like them. And, on average across the age groups surveyed, shoppers said that they expect to see an average of 112 reviews before buying.
In this article, we’ll take a closer look at why customer reviews are priceless and how product reviews increase conversions in your online store. We’ll do this by explaining why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.
