As an online store owner, you want to attract as many visitors to your website as possible in order to increase conversions and maximize sales. One way to do this is by improving your WooCommerce SEO efforts.
The only problem is that finding the right SEO plugin can be a challenge, especially if you’re not a WooCommerce SEO expert.
Ideally, you want to look for a WooCommerce SEO plugin that lets you easily and effectively manage the entire SEO side of things of your online store without juggling between multiple plugins or tools.
With this in mind, in this article, we’ll dive deeper into the Rank Math Pro plugin and explain how it offers one of the best solutions for WooCommerce SEO.
Rank Math Pro: Overview
Rank Math Pro is one of the most robust and powerful SEO tools for WordPress. It can help you take your site’s SEO to the next level by providing an all-in-one solution that makes your site rank better in search engine results. As a result, this boosts traffic on your site and, in turn, can help you boost conversions.
One of the best features about Rank Math is that the base plugin is free to use and offers a lot of features for WordPress users out of the box. You can also subscribe to the Pro version that lets you optimize your WooCommerce pages and products. This way, you can increase your WooCommerce store’s product’s visibility in SERPs, drive more traffic to your store, and boost sales.
Using an all-in-one solution such as Rank Math Pro is a great way to manage your store’s SEO from one place, including SEO for your WooCommerce products and pages. This way, you can get your products to rank on top of SERPs.
Rank Math Pro vs Yoast SEO
As a WordPress user, you’ve probably at least heard of Yoast SEO. For those of you who haven’t, it’s the most popular SEO plugin for WordPress with over 5 million active installations as of this writing.
In terms of features and functionality, Rank Math has more to offer. In fact, some SEO features you can only get with the premium version of Yoast SEO are available for free with Rank Math. These include internal link suggestions, redirects, multiple keyword analyses, and local SEO.
Key features of the Rank Math Pro plugin
Here, we’ll go over key features of the Rank Math Pro plugin that help you take your online store’s SEO to the next level. It lets you manage all your SEO tools and analytics for your website from a central place.
Rank Math offers many features out of the box for WordPress sites while also allowing users to have access to premium add-ons by subscribing to the Pro version. Let’s go through some of these features:
#1. WooCommerce integration
Optimizing your WooCommerce page’s SEO can be tricky, especially if you don’t have the right tools. The Rank Math Pro plugin offers an intuitive way of managing and optimizing the SEO of your WooCommerce shop and single product pages.
It integrates seamlessly with any existing WooCommerce-powered store and offers a simple way of optimizing your site’s SEO. This helps your site rank better in SERPs. As a result, you can effectively enhance product visibility and boost engagement on your eCommerce store.
One of the best parts about using Rank Math Pro to optimize SEO on your site is that it’s incredibly easy to use, even if you don’t have experience using SEO tools. You can use Rank Math Pro to drive more shoppers to your WooCommerce store and increase sales.
For a better understanding of how to optimize your site’s content for better SEO, you can take a look at our guide on WooCommerce SEO for more information.
#2. Add an Advanced Block to your WooCommerce store
Rank Math Pro also lets you add a block anywhere on your site where Gutenberg is enabled.
With the Rank Math Pro plugin, you can use the advanced blocks that let you display local business information on any page or post on your WooCommerce site. All you have to do is select the Local Business by Rank Math block and add it to any part of your WordPress page. This is a great way to display additional information about your business along with your WooCommerce products.
It’s also very intuitive to insert any advanced blocks by Math Rank Pro to your WooCommerce store’s pages. You can either paste the shortcode in any widgetized area or click the plus icon and scroll down to the Rank Math section to add an advanced block.
Next, click on the Rank Math Pro block you want to add to your WooCommerce page and set its parameters. You can add advanced product blocks including the Local Business by Rank Math block, the FAQ by Rank Math block, the HowTo by Rank Math block, and the Schema by Rank Math block.
Once you’re done adding the advanced blocks, you can also customize and personalize the block according to your specific requirements.
#3. Product rich snippets
For those unfamiliar, Product rich snippets are basically small bits of detailed data about your product that help search engines rank your WooCommerce product pages higher in search engine results.
For instance, a normal SERP result for “Buy hoodies online” is likely to only display links to product pages or stores that sell hoodies. On the other hand, adding Product rich snippets to your WooCommerce product pages means that you can display more detail about your product. This means that users will see the product price, product image, product description when they search for it on their browser.
You can easily add Product rich snippets to your WooCommerce product pages using Rank Math Pro. This helps your WooCommerce products rank higher in search engine results while also displaying detailed information about the product that prospective buyers can see at first glance.
Other than the ordinary options such as Product Name and Product URL, Rank Math Pro lets you set the Review Location field. This option allows you to decide where you want to place this information on the search engine result. In addition to this, you can also choose a custom location by adding a shortcode. To do this, navigate to the Schema Template options under the Rank Math section from the WordPress admin panel. Click on the Add New button and scroll down to the Product template.
You can also set other fields such as Description, Product SKU, Brand Name, Brand URL, GTIN, MPN, Add Manufacturer, Currency, Price, and Rating. It adds a lot more detailed information about your product and helps search engines rank your WooCommerce product pages better.
As mentioned earlier, Product rich snippets help search engines better understand the products you sell on your WooCommerce store. As a result, you’re more likely to increase product visibility in SERPs and improve your site’s ranking. This is because now the search engine has tons of information about your product and your WooCommerce site as compared to what it would get by scanning for keywords itself.
Including Product rich snippets on your WooCommerce product pages is a great way of helping your store stand out in SERPs. This way, you can increase your clickthrough rates and boost sales on your WooCommerce store.
If you already use rich snippets on your WooCommerce store and are running into errors, you go over our tutorial on how to find and fix rich snippet errors on your WordPress site.
#4. Link counter
Links, although often overlooked by some WordPress site owners, play an important role in ranking your site higher in SERPs. Put simply, links help improve page authority which is crucial for making sure your products rank well in search engine results. They’re also important for increasing referral traffic and brand recognition.
Links on other sites and blogs can help your website rank better and attract more traffic. Online stores should focus on link building as it’s an effective way to drive qualified traffic to your store. Think of it this way: you’re likely to sell more products if more people can see them in their search engine results or on the websites they’re already browsing.
With Rank Math Pro, you don’t have to worry about manually counting all the links on your WordPress posts. Simply navigate to Posts → All Posts from the WordPress admin dashboard and you will see the link counter icons under the SEO Details section.
Let’s quickly take a look at all three of the link counter icons and what they mean:
- Internal links. First up, internal links are the links that go from one page to another page on the same domain. The number beside the internal links icon represents the total number of internal links in the post.
- External links. The second icon, external links, are the links that take the user to other pages on a different domain.
- Incoming links. The last icon is for incoming links. Incoming links are the links that redirect users to the current post from other posts and pages on the same site. You can redirect traffic from multiple pages of your site to a specific page or product on your WooCommerce site.
Check out 20+ ways to prepare your online store for holiday sales for a better understanding of how incoming links work and how effective they are.
#5. Make SEO changes to multiple posts at once
With Rank Math Pro, you can easily make SEO changes to multiple pages or posts on your WooCommerce store in one go. This is a great way to quickly make changes to the SEO options of your WordPress pages in a few clicks. You can simply select multiple posts or pages and use the bulk options to set SEO options for all selected pages or posts at once.
For example, you can select multiple pages or posts and set a schema type or remove the one you have added, remove canonical URLs, add redirections, remove redirects, or mark them as noindex, index, or nofollow.
This lets you quickly change the SEO conditions of your WooCommerce store in a few clicks. This way, you can implement SEO strategies without spending a lot of time and manual effort.
#6. Built-in rank tracker
Rank Math Pro lets you track keyword performance directly from your WordPress website. All you have to do is enter keywords in the Rank Tracker. To do this, navigate to Rank Math → Analytics → Rank Tracker from the admin panel.
From there, you can click the Add button to add new keywords to the Rank Tracker. The keywords will appear in the Keyword Manager section along with data points like impressions, clicks, position, and position history.
#7. Google Search Console integration
Rank Math Pro integrates seamlessly with Google Search Console. The plugin collects data from Google Search Console and Google Analytics and turns it into graphs and insights that can help you take your SEO game to the next level.
Rank Math Pro’s Google Search Console integration gives you a bird’s eye view of search performance. It also makes it much easier for you to track rankings, popular keywords, and important metrics that help you gauge the performance of your SEO strategies. The plugin lets you see information from Google Search Console and Google Analytics in the WordPress dashboard.
This way, you can work out the bottlenecks and discover more room for improvement when it comes to your eCommerce store’s ranking in SERPs.
Bonus: what else does Rank Math Pro have to offer?
Rank Math Pro has a lot to offer in terms of functionality and ease-of-use for its users but it solely comes down to what you’re looking for. Let’s quickly take a look at some other notable features of Rank Math Pro:
- Intuitive to use dashboard. Rank Math Pro offers an intuitive to use dashboard that lets you manage all your SEO tools from a single place. It also displays easy-to-understand analytics for all SEO data on your WooCommerce site.
- Built-in Schema generator. With Rank Math Pro’s built-in Schema generator, you don’t have to worry about using third-party plugins for generating schemas for posts or pages on your site.
- Enhanced sitemaps for your site. Rank Math Pro’s enhanced sitemaps make it easier for search engines to index your site’s content and offer you full control over what content you want to submit to search engines.
- Optimize media SEO. Just like all other SEO on your site, media SEO also plays an important role in ranking your site’s pages on search engine results. With Rank Math Pro, you can use advanced image SEO options that automatically add ALT and Title tags to your images. This is particularly important for eCommerce stores.
Rank Math Pro pricing
You can download the free version of the Rank Math plugin from the WordPress plugin repository. The premium version, Rank Math Pro, starts at $59 per year.
Here’s a quick breakdown of the pricing plans:
- Pro for $59 per year lets you track 500 keywords and can be used on an unlimited number of personal websites.
- Business for $199 per pear lets you track 10,000 keywords and supports up to 100 client websites.
- Agency for $499 per year lets you track 50,000 keywords and supports up to 500 client websites.
All plans come with the schema generator and 24/7 priority support.
Rank Math Pro offers fully customizable SEO options and robust tools for your WooCommerce store. The all-in-one solution caters to everyone looking for an intuitive way of managing SEO on their store, even people who have little experience using SEO tools.
Let’s quickly recap some of the key points to keep in mind when optimizing the SEO of your website:
- You want to quickly and easily set up SEO on your site. This is important for ensuring you don’t waste time configuring settings. With Rank Math Pro, you can set up SEO on your site in a few clicks, even if you already have products added to it.
- It’s also important for your SEO plugin to have a simple-to-use interface. This way, you can analyze SEO data and glean actionable insights regularly.
Did you know that you need a conversion-optimized WooCommerce theme like Shoptimizer to get the most out of your SEO efforts? Start using Shoptimizer with Rank Math Pro today to maximize sales!