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Recent Selling Online articles

Visual Marketing: Why Customer Submitted Photos Are So Effective

Visual Marketing

Brands invest a lot of resources to design and publish visual marketing content on their website and social media pages. And you probably do, too.

What if I told you that you could reap the benefits of visual content marketing without adding to your budget?

Sharing user-generated content or customer submitted photos that feature your brand and promote your products and services helps you easily reach out to your audience and build credibility. Most importantly, you can save on the marketing budget!

Great Examples of Word of Mouth Marketing

Great Examples of Word of Mouth Marketing

Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.

Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.

Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.

Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.

Creating an Online Food Ordering System in WooCommerce

Creating an Online Food Ordering System in WooCommerce

During the global coronavirus crisis, many food businesses and restaurants are switching to take away and delivery-only options. And, to keep their business running, they’ve implemented a WooCommerce food ordering system that allows patrons to place orders using a web browser.

Setting up a WooCommerce food ordering system and offering food deliveries is far more cost-effective and sustainable than managing a dine-in restaurant – especially considering most restaurants have had to close down due to the coronavirus pandemic.

In this article, we’ll show you how you can create your own bespoke WooCommerce food ordering website in WooCommerce in a few simple steps.

Let’s put everything into context before we begin.

Google Seller Ratings 101: A Beginner’s Guide

Google Seller Ratings 101: A Beginner's Guide

The Google rating system is one of the best ways to improve the click-through rate of your ad snippets. For obvious reasons, a user is more likely to click a business with a star rating over one with just a generic description.

If you think about it, Google handles ~73% of the online search queries. This means you can overlook a great deal of traffic if you don’t optimize your search results – but your Google seller rating could be one of the first things customers spot. Plus, Google AdWords provide a rating on a scale of 1 to 5 based on aggregated reviews from different sources.

For those who are thinking how these reviews will help them get more clicks, here’s a fact – 84% of people trust online reviews as much as friends. This is your chance to make your ad snippets stand out in an overly saturated marketplace.

In this post, we will explain what Google seller ratings are, how it works, and how utilizing it can skyrocket your conversion rates.

Let’s get going!

How to Ask for a Review

How to ask for a review

For modern business owners, having a solid online reputation is everything. Whether you run an online store, sell memberships, or manage a restaurant, chances are your customers are interested in learning about what you have to offer online. In other words, one of the first interactions they’ll have with you is reading online reviews about your business.

In fact, 82% of consumers read online reviews for local businesses and the average consumer reads 10 reviews before feeling able to trust a business. Publishing customer reviews on your store or business site can help prospective customers make an informed buying decision. Not to mention they can also help increase search engine visibility.

With this in mind, in this article, we’ll share some actionable tips on how to ask for a review and actually get it. We’ll also explain what you should do once you’ve received some reviews.

17 Product Page Best Practices (with examples)

Product Page Best Practices (with Examples)

We’ve put together an extensive guide to some of the best product page practices, with examples of each from the biggest eCommerce stores. When designing and planning your online store, most of the early focus is on the homepage. People expect that visitors arrive on the homepage and progress through the site in a linear fashion, clicking on a category as the next step, before browsing through the products within it.

The conversion rate for visitors who browse in this fashion is actually exceptionally low, at between 2 and 2.5%. On the other hand, visitors who land directly onto a product page convert on average at 7%. A huge difference.

An effective product page will within seconds, convey the value of the item and provide a clear call to action to purchase it. It’s the most important page of any eCommerce site, and is one we focused on extensively in our Shoptimizer WooCommerce theme.

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