Selling Online Articles from CommerceGurus, makers of Shoptimizer

eCommerce Copywriting

It’s often said that marketing is the greatest art form of the 21st century, and so, in order to ensure that their eCommerce website fulfills its potential, online store owners need to tap into the marketing power of eCommerce copywriting.

Yes, high-quality eCommerce copy can help drive a potentially unlimited amount of traffic to your online store and, crucially, help to convert that traffic into sales. So, what copywriting tips and tricks can you use to transform your content into a lucrative art form?

Fraud Protection and Detection for WooCommerce

By Maria Pirzada AnsariLeave a comment

As the number of eCommerce sites continues to grow, so does the opportunity for fraudsters to scam online merchants. In fact, eCommerce retailers deal with an average of 206,000 web attacks per month.

The worst part? Scammers mimic the behavior of legitimate online shoppers to hide their fraudulent activity.

As a store owner, you need to take steps to protect your WooCommerce store from malicious attacks and fraudulent orders.

In this guide, we’ll go over everything you need to know about fraud protection for WooCommerce stores and the tools that can help you against fraudulent activity.

Visual Marketing: Why Customer Submitted Photos Are So Effective

By Maria Pirzada Ansari3 Comments

Brands invest a lot of resources to design and publish visual marketing content on their website and social media pages. And you probably do, too.

What if I told you that you could reap the benefits of visual content marketing without adding to your budget?

Sharing user-generated content or customer submitted photos that feature your brand and promote your products and services helps you easily reach out to your audience and build credibility. Most importantly, you can save on the marketing budget!

Great Examples of Word of Mouth Marketing

By Maria Pirzada Ansari1 Comment

Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.

Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.

Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.

Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.

Creating an Online Food Ordering System in WooCommerce

By Maria Pirzada Ansari3 Comments

If you work with cafes, food trucks or restaurants, they might want to expand to offer take away and delivery-only options. Many such businesses have implemented a food ordering system that allows patrons to place orders using a web browser.

Setting up a food ordering system and offering food deliveries is becoming essential for all sorts of restaurants and eateries, including dine-in restaurants.

In this article, we’ll show you how you can create your own bespoke food ordering website using WooCommerce and a specialist plugin in a few simple steps.

Let’s put everything into context before we begin.

Google Seller Ratings 101: A Beginner’s Guide

By Pulkit BhardwajLeave a comment

The Google rating system is one of the best ways to improve the click-through rate of your ad snippets. For obvious reasons, a user is more likely to click a business with a star rating over one with just a generic description.

If you think about it, Google handles ~73% of the online search queries. This means you can overlook a great deal of traffic if you don’t optimize your search results – but your Google seller rating could be one of the first things customers spot. Plus, Google AdWords provide a rating on a scale of 1 to 5 based on aggregated reviews from different sources.

For those who are thinking how these reviews will help them get more clicks, here’s a fact – 84% of people trust online reviews as much as friends. This is your chance to make your ad snippets stand out in an overly saturated marketplace.

In this post, we will explain what Google seller ratings are, how it works, and how utilizing it can skyrocket your conversion rates.

Let’s get going!

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