Curation is a hot topic lately, with numerous brands using celebrities to hand pick their favorite items from a collection. One of the biggest was the actress Jessica Alba and the extraordinary $1 billion valuation placed on her natural baby products ‘Honest Company’, a large part due to her own reviews of the items.
Recent Selling Online articles
It has become more and more of a challenge for companies to form a distinctive voice online amongst competitors and peers.
Frequently they are turning to humor, employing wit and surprise to engage with customers and shedding a stuffier image in favor of one which is more human.
eCommerce is one of the most unforgiving areas if you fail to meet basic requirements and customer service is high on the list. How many times has a story gone viral after a customer interaction goes horribly wrong?
So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.
Well we’ve compiled these five key eCommerce fundamentals on what makes a good online store a great one. Let’s get started!
There’s never been a better time to get started with selling online. In 2014, it’s possible for just about anyone to get an online store up and running in a matter of minutes. As an old man in internet terms this was simply unthinkable 10 years ago. Even 5 years ago your options were quite limited. Today you have almost too many options to choose from.
It’s probably the biggest issue out there. You can go into a bricks-and-mortar store, pick up an item, feel it, open it, gauge the weight, the texture, the shape. You can read the labels, the manufacturer information, talk to a store owner about it.
Let’s compare that experience to what happens online. How many times has there been just a line or two of text? No detailed description? No guidelines for storage or for washing if the item is a piece of clothing?