Selling Online Articles from CommerceGurus, makers of Shoptimizer

How to Ask for a Review

For modern business owners, having a solid online reputation is everything. Whether you run an online store, sell memberships, or manage a restaurant, chances are your customers are interested in learning about what you have to offer online. In other words, one of the first interactions they’ll have with you is reading online reviews about your business.

In fact, 82% of consumers read online reviews for local businesses and the average consumer reads 10 reviews before feeling able to trust a business. Publishing customer reviews on your store or business site can help prospective customers make an informed buying decision. Not to mention they can also help increase search engine visibility.

With this in mind, in this article, we’ll share some actionable tips on how to ask for a review and actually get it. We’ll also explain what you should do once you’ve received some reviews.

17 Product Page Best Practices (with examples)

By Simon Tomkins2 Comments

We’ve put together an extensive guide to some of the best product page practices, with examples of each from the biggest eCommerce stores. When designing and planning your online store, most of the early focus is on the homepage. People expect that visitors arrive on the homepage and progress through the site in a linear fashion, clicking on a category as the next step, before browsing through the products within it.

The conversion rate for visitors who browse in this fashion is actually exceptionally low, at between 2 and 2.5%. On the other hand, visitors who land directly onto a product page convert on average at 7%. A huge difference.

An effective product page will within seconds, convey the value of the item and provide a clear call to action to purchase it. It’s the most important page of any eCommerce site, and is one we focused on extensively in our Shoptimizer WooCommerce theme.

23 Ways to Prepare Your Online Store for Holiday Sales

By Simon Tomkins1 Comment

What would you do if you only had 30 days to prepare your online store for the holiday sales? What type of optimizations can you make to your WooCommerce store with such a limited amount of time to prepare?

If you are an online store owner who is starting out for the first time, finding what to optimize in such a short time is often difficult. That’s why we have decided to help.

Black Friday and Cyber Monday (BFCM) are all about getting the most sales in the minimum time. To achieve that goal, you must have a clear strategy and an optimized website to reap the desired profits.

In this post we’ll learn how to prepare your online store for the holiday season sales in a short span of time. We have 23 ways to get ready, almost one for each day.

Let’s get started!

Website Maintenance Costs – What to Expect

By Simon TomkinsLeave a comment

Website maintenance costs are an increasingly important topic for store owners. With so many hosting options, plus the cost of additional plugins and services you can add, some site owners have said that it’s getting more and more expensive to run an eCommerce site. We’re going to look at the monthly costs for folks running small, medium, and large eCommerce stores. Plus, we’ll look at simple maintenance tasks you can do yourself to help keep these costs down. Finally, we’ll look at a couple of paid services which offer excellent security and peace of mind benefits for anyone who is running a site which makes money.

eCommerce Experts share their thoughts on the biggest beginner mistakes and emerging eCommerce trends

By Colm Troy1 Comment

If you’re trying to decide what the best eCommerce platform is for your online store then you’ll love this post. Trying to decide what the best platform is for your eCommerce website is one of those rabbit holes that you can easily get lost down for weeks and months on end.

When you add into the mix that the world of eCommerce is constantly changing and evolving, it’s easy to get overwhelmed and end up being paralysed by indecision and doubts about what the best course of action is for just about every decision for your online store.

Well what better way to help you solve any of your lingering doubts about how to get your eCommerce empire off to a flying start than to hear directly from some of the best and brightest minds in the world of eCommerce!