Recent Selling Online articles
So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.
Well we’ve compiled these five key eCommerce fundamentals on what makes a good online store a great one. Let’s get started!
There’s never been a better time to get started with selling online. In 2014, it’s possible for just about anyone to get an online store up and running in a matter of minutes. As an old man in internet terms this was simply unthinkable 10 years ago. Even 5 years ago your options were quite limited. Today you have almost too many options to choose from.
It’s probably the biggest issue out there. You can go into a bricks-and-mortar store, pick up an item, feel it, open it, gauge the weight, the texture, the shape. You can read the labels, the manufacturer information, talk to a store owner about it.
Let’s compare that experience to what happens online. How many times has there been just a line or two of text? No detailed description? No guidelines for storage or for washing if the item is a piece of clothing?
In the past week a potato story dominated the airwaves not since freedom fries made their brief appearance over ten years ago. (A valiant attempt to rechristen Guinea pigs “Freedom pigs” unfortunately never took on).