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Home Archives for Colm Troy

Colm starting off building HTML websites as a hobby during the first dotcom boom and was hooked on the web ever since. With over 15 years professional experience, Colm has helped lead the design and development of mission critical websites and web applications for industry leaders across Ireland, the UK and Europe. He specialises in Strategy formulation, Technical Architecture design, Product Development/Management and helping to lead high potential early stage startups to product/market fit and commercial success.

Today, Colm is Co-Founder of MadeInContext, one of Ireland’s leading companies specialising in creating digital properties primarily based around the world’s most popular open source Content Management System (CMS) called WordPress.

Founded in 2014, MadeInContext has experienced rapid growth thanks to the success of two digital properties, CommerceGurus (Software apps for the WooCommerce eCommerce platform), and CreateandCode (Software apps, tutorials and news for WordPress). Colm is a co-organiser for the WordPress Dublin Meetup and is also one of the organisers for the bi-annual WordCamp Dublin event.

Prior to co-founding MadeInContext, Colm spent 11 years working for one of Ireland’s largest web agencies, MediaOne, as Project Director.

Best eCommerce podcasts to help you grow your business in 2020

eCommerce podcasts are a fantastic way of learning more about how to grow your online store. I’ve been a huge fan of all kinds of podcasts for years and if I could have a couple of clones I’d have them doing nothing else but spend their days listening to all the wonderful podcasts that are out there that I simply don’t have time to listen to 🙂

A carefully curated list of top eCommerce podcasts is like having your own personal mastermind group to help you learn from some of the most successful people in the eCommerce business. Podcasts are also a great way of keeping up with the frenetic pace of change in the eCommerce world.

Without further ado, here are my favourite eCommerce podcasts.

eCommerce Experts share their thoughts on the biggest beginner mistakes and emerging eCommerce trends

If you’re trying to decide what the best eCommerce platform is for your online store then you’ll love this post. Trying to decide what the best platform is for your eCommerce website is one of those rabbit holes that you can easily get lost down for weeks and months on end.

When you add into the mix that the world of eCommerce is constantly changing and evolving, it’s easy to get overwhelmed and end up being paralysed by indecision and doubts about what the best course of action is for just about every decision for your online store.

Well what better way to help you solve any of your lingering doubts about how to get your eCommerce empire off to a flying start than to hear directly from some of the best and brightest minds in the world of eCommerce!

From Visits to Journeys: How to Drive Visitors Back to Your Store

Most brick & mortar business owners will tell you that once a customer enters their shop, they’re very likely to purchase during their first visit. Studies confirm this opinion with offline observed conversion rates between 12 and 40%.

And there’s a reason for that: going to an offline shop takes effort. You have to physically go there, brave the weather, find a parking spot, etc. So once you’re there, you’re likely to buy.

Best WooCommerce CRM Platforms to transform your eCommerce business

Finding the Best WooCommerce CRM platform for your business isn’t easy. Once you achieve any kind of momentum with your online store you’ll quickly discover that while WooCommerce is a great platform to manage your products and orders, it is still severely lacking when it comes to managing customers.

If you’ve gotten to a point with your online business that you’re finding it difficult to stay on top of customer support it hopefully means that you’ve nailed the hardest part of building an eCommerce business – finding customers and making sales! So in a way this is a good problem to have 🙂 That said you don’t want to kill your business growth and future potential by developing a reputation for poor customer service.  Putting in place tried and tested processes for customer management is critical to scaling a highly successful eCommerce business. A key aspect of your customer management operations will be finding the right Customer Relationship Management (CRM) platform for WooCommerce.


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