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eCommerce Conversion Types (and How to Improve Them)

eCommerce Conversion Types and How to Improve Them

While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

How to Better Manage Refunds and Returns on a WooCommerce Store

Managing Refunds and Returns within WooCommerce

Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

WooCommerce Card Testing Fraud Prevention and Solutions

WooCommerce Card Testing: Fraud Prevention and Solutions

Card testing attacks are a common type of online fraud. If you’re running an eCommerce store or taking payments online in any capacity, there’s a good chance that you’ve been, or will soon be, a target for this type of fraudulent activity.

When that happens, there can be severe consequences. These can range from the hassle of dealing with lots of fraudulent transactions to having your banking or payment processor account suspended. Should that happen, you’ll be unable to accept legitimate payments.

Outstanding Size Guide Examples in eCommerce

Size Guide Examples in eCommerce

Processing and handling returns hurt profits. One way to reduce this is to create size guides to better detail your product’s dimensions and display it on your product pages.

Size guides are a great way to keep customers informed when making purchases on your online store. You can expect to see a reduction in return orders as a result of people ordering sizes that fit them. This can help your business save costs and offer a better online shopping experience.

Best WooCommerce Warehouse Management Systems

Best WooCommerce Warehouse Management Systems

A warehouse management system (WMS) is made up of software and processes that enable businesses to manage and control warehouse operations from the moment materials or products arrive at a warehouse to the time they are shipped out to the customer.

WooCommerce can be integrated with a WMS which eliminates manual and repetitive tasks by automating warehouse processes. This helps businesses increase productivity and deliver a seamless logistics experience to their customers.

Best Cart Recovery Services for WooCommerce

The Best Cart Recovery Systems for WooCommerce

Shopping cart abandonment happens when a prospective customer adds products to their online shopping cart, but changes their mind and leaves the website without placing an order.

The main reason why users abandon carts is that they are unsure or aren’t ready to make a purchase. They may be using their shopping cart to create a wishlist for possible later purchases or for comparing product prices.

According to a Baymard Institute report on cart abandonment, 68.9% is the average documented shopping cart abandonment rate. That means you’re missing out on over two-thirds of your potential sales revenue!

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