In the past week a potato story dominated the airwaves not since freedom fries made their brief appearance over ten years ago. (A valiant attempt to rechristen Guinea pigs “Freedom pigs” unfortunately never took on).
40% of shoppers will abandon a page that takes 3 seconds or more to load. Don’t take our word for it. Listen to the really smart performance geeks over on Radware who determined that stat to be a hardcore fact in their 2014 eCommerce performance State of the Union. In the same report, Radware also determined that unoptimized images are the single greatest source of performance leaks for eCommerce sites.