So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.
Well we’ve compiled these five key fundamentals on what makes a good online store a great one. Let’s get started!
There’s never been a better time to get started with selling online. In 2014, it’s possible for just about anyone to get an online store up and running in a matter of minutes. As an old man in internet terms this was simply unthinkable 10 years ago. Even 5 years ago your options were quite limited. Today you have almost too many options to choose from.
It’s probably the biggest issue out there. You can go into a bricks-and-mortar store, pick up an item, feel it, open it, gauge the weight, the texture, the shape. You can read the labels, the manufacturer information, talk to a store owner about it.
Let’s compare that experience to what happens online. How many times has there been just a line or two of text? No detailed description? No guidelines for storage or for washing if the item is a piece of clothing?
In the past week a potato story dominated the airwaves not since freedom fries made their brief appearance over ten years ago. (A valiant attempt to rechristen Guinea pigs “Freedom pigs” unfortunately never took on).
40% of shoppers will abandon a page that takes 3 seconds or more to load. Don’t take our word for it. Listen to the really smart performance geeks over on Radware who determined that stat to be a hardcore fact in their 2014 eCommerce performance State of the Union. In the same report, Radware also determined that unoptimized images are the single greatest source of performance leaks for eCommerce sites.