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Great Examples of Word of Mouth Marketing

Great Examples of Word of Mouth Marketing

Word of mouth marketing is when a consumer’s interest is reflected in their everyday dialogue. It’s a low-cost (sometimes even free) and effective marketing method.

Many businesses consider word of mouth marketing the most valuable form of marketing because it enables you to spread good reviews about your product or service to a large audience, boosting brand awareness and loyalty.

Word of mouth marketing has been successfully used by many companies to get their customers to promote their brand by talking about experiences that they’d like to share with their friends and families.

Netflix, for example, used word of mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

In this article, we’ll take a closer look at how businesses have used word of mouth marketing to connect with their target audience and boost sales. Along the way, we’ll share actionable tips that you can use to engage customers with your brand.

Negative Reviews – Why a Bad Review Is Actually Good

Negative Reviews: Why a Bad Review Is Actually Good

If you ask for customer reviews for your products or services, you’re likely to get some negative reviews along with positive ones.

Here’s the deal: getting negative reviews is part of selling products or running a business.

Not everyone will be 100% satisfied with your product or service which isn’t necessarily a bad thing. In fact, a few bad reviews can actually be useful for your business. For starters, negative reviews give you an opportunity to interact with your customers and collect valuable feedback that can help you improve your products or services.

So, negative reviews are better than no reviews.

In this article, we’ll dig deeper into why negative reviews are valuable and how they can help you improve customer relations. We’ll also share some actionable tips on how you can turn them to your advantage.

How Product Reviews Increase Conversions

How Product Reviews increase Conversions

As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales. This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.

Here’s why:

eCommerce product reviews persuade people to make a purchasing decision and are essential for building trust and increasing transparency. Not to mention, publishing product reviews from customers on product pages can help boost SEO.

In fact, according to the 2019 Consumer Research Report published by Salsify, 30% of respondents reported that they’re interested in relevant product reviews left by people like them. And, on average across the age groups surveyed, shoppers said that they expect to see an average of 112 reviews before buying.

In this article, we’ll take a closer look at why customer reviews are priceless and how product reviews increase conversions in your online store. We’ll do this by explaining why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.

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