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Checkout flows compared – WooCommerce vs Shopify

Checkout flows compared: WooCommerce vs Shopify

One of the main drivers you should consider when choosing an eCommerce platform is the checkout flow. The checkout flow refers to the series of steps a buyer follows to place their order and is a crucial factor in a store’s conversion rate!

According to Baymard’s research on checkout UX, the average site has an incredible 31 preventable usability issues in the checkout flow. So on most stores there is huge scope for improvements.

WooCommerce Checkout: Optimizing it for better conversions

Although the default WooCommerce checkout is reasonably well laid out I think more can be done to improve this crucial step for store owners. Because, really this is now the most important step of the process. You’ve done the hard work, encouraged a buyer to select a product, add it to the cart – now you need them to buy.

You don’t want your effort to be wasted and with a couple of easy tweaks you’ll be able to reduce the likelihood of this happening. I’m going to show you how to optimize your WooCommerce checkout to present the best possible experience to buyers and encourage them to complete the process. Let’s get started!

Customizing WooCommerce Checkout Fields

Today we’re featuring a very useful plugin that allows you to customize the fields that are displayed when completing the checkout process in WooCommerce.

You may need to display extra fields such as a delivery date or indeed you might want to remove unnecessary ones just as the phone number to streamline the checkout process. Nobody wants to spend time filling out form inputs if they’re not actually required.

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