eCommerce Upsells: 13+ Proven Examples to Increase Revenue

If you want to generate more sales without having to increase traffic, including cross-sells and upsells at key points in the buying process is not just recommended, it’s essential.

Displaying recommended products, relevant add-ons, and desirable upgrades to what customers are already considering can help increase the average order value at your store while also helping customers get the most from their purchase.

In this article, you’ll find 14 of the best eCommerce upsell and cross-sell examples to help you generate more sales.

Let’s dive in!

The Sill

The Sill recommends products that complement the item that’s been added to the cart, which, in this example, include grow lights and potting mix. As the cross-sells are listed as recommended by plant experts, they become more appealing to customers.

W&P

W&P recommends a related item on their single product pages. Under the “Pair It With” section, customers can choose to include the item when adding the main product to their cart. A particularly nice feature of this example is the functionality that allows customers to select a variant directly from the recommendation panel using the drop-down menu.

Sephora

To generate upsells and cross-sells, Sephora displays similar products and those it thinks the customer may also like, based on what they’re currently viewing.

A good level of product detail is displayed to help the customer decide which items to add to their cart. Furthermore, when a product is added to the cart, a selection of related items is displayed in a pop-up.

Audi

If you buy a new car from the Audi website, you’ll be presented with plenty of options to upgrade your order. Throughout each step of the customization process, additional upsells and cross-sells are displayed, covering a range of price points to suit various budgets.

Gillette

Displaying items that are frequently bought with the product the customer is viewing or has added to their cart is an effective way to generate cross-sells and upsells at your eCommerce store.

At the Gillette site, customers can easily add the recommended products to their cart by clicking a single button.

Moonpig

Moonpig uses the text “Make It Complete” when recommending products in order to suggest that the customer’s selection could be improved by adding additional items to the order.

Using a carousel to display recommended products, along with a dedicated ‘Add to Cart’ button, makes it easy for customers to browse and select the suggested items.

Baboon to the Moon

At the Baboon to the Moon store, items that complement the product the customer is looking at are suggested. As the products are presented using a slider, customers can scroll through the various options to find one that suits their needs.

Displaying multiple items increases the likelihood that a customer will find a product they want to add to their order, compared to simply suggesting a single product. The text “Complete Your Set” indicates to the customer that the additional purchase will enhance their order, rather than just being another product they’ve added to their cart.

Antler

Antler is another site that shows how using the appropriate text can persuade customers to add the suggested items to their cart. In this case, “Pairs Well With” is used to explain why the recommended item is being suggested.

The Citizenry

The Citizenry store includes a slider of items that are frequently bought with the product the customer is currently viewing. Using this format works well, as customers are presented with numerous items to choose from, thereby increasing the chances of them finding a suitable product.

However, if you do decide to implement this approach, include an ‘Add to Cart’ button with the recommended products so that the customer can add them to their order with just one click.

Rains

The Rains store makes it very easy for customers to add the cross-sold items to their cart, thanks to the additional options that cover the product color and size. The individual ‘Add to Cart’ button for each item also works well to simplify the process of selecting products.

Using the “Buy as a set” text suggests to customers that they’re not just buying more products but are completing a set and purchasing a selection of items that all work well together.

If the products you’re suggesting come in multiple variations, it’s highly recommended to include the relevant selectors.

Yeti

The “Add the Essentials” text at the Yeti store gives customers the impression that the suggested products are highly likely to improve the experience of anyone who purchases the item being considered.

If you do use this approach to increase upsells and cross-sells at your store, it’s vital that the recommended items are highly relevant to the product being viewed, otherwise, your suggestions will lack credibility.

Goodprotein

Goodprotein displays cross-sells on the checkout page to increase sales at their store. To make the suggested products appear relevant and attractive, they’re related to the cart contents and are discounted. This approach, combined with the free shipping offer status bar, should all help to generate more cross-sells.

You could try recommending products on the checkout page as well as suggesting items earlier in the buying journey, such as on the single product pages, to increase the chances of customers adding additional items to their order.

Bulletproof

At the Bulletproof store, cross-sells are presented in the cart drawer to encourage customers to add more items to their order. In this example, multiple items are displayed using a carousel to help customers find something they’re interested in. Including a prominent ‘add to cart’ button makes it easy for customers to select any items that appeal to them.

If you want to add a cart drawer to your store or enhance your existing implementation, take a look at our collection of the best eCommerce cart drawers.

On Running

The On Running store has a large cart drawer that uses a slider of recommended products to generate cross-sells. The product cards include key information to help customers decide if it’s the correct item for them, such as price and color details.

You could improve on this approach by including an add to cart button to make it easier for customers to add the item to their order.

Ready to Add Upsells to Your eCommerce Store?

As you can see, there are many effective ways to add upsells and cross-sells to your eCommerce store.

With popular examples including displaying recommended and related items on the single product page, suggesting items in the cart and on the checkout pages, and incorporating frequently bought together panels throughout your site, there are numerous ways to start implementing these tactics and generate more upsells and cross-sells at your store.

To achieve the best results, experiment with several different approaches. However, ensuring that the suggested products are relevant to what the customer is looking at or has added to their cart should be more effective than simply displaying popular or random products from your inventory.

Using the label text to explain why the products are being recommended, such as letting the customer know that the items work well together or are often purchased together, can make your offer more persuasive.

Including an ‘Add to Cart’ button with the suggested products can also help reduce friction and make it easier for customers to add the item to their order.