CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

The Importance of Product Filters in eCommerce

Did you know that only 16% of major eCommerce sites offer their customers a good filtering experience?

Most eCommerce sites lack basic filtering options that make it difficult for site visitors to find what they’re looking for. If you don’t give site visitors solid filtering options to narrow down the product catalog, there is a high chance customers will bounce off your site. It goes without saying, this also negatively affects the user experience on your online store.

With this in mind, we’ll dive deeper into the importance of filters in eCommerce and take a look at some of the best filter implementations from top eCommerce sites and see what each one did right.

Best Cookie Compliance Plugins for Performance

By Maria Pirzada Ansari3 Comments

Looking for a way to make your site fully GDPR and CCPA compliant? Then you’ll need to use a cookie compliance tool.

If you sell products, services, subscriptions, or memberships online, it’s important to make sure your website abides by all privacy laws. One easy way of doing this is by using a WordPress cookie compliance plugin. This way, you can automate cookie scanning on your site and give visitors the option to choose what data they want to share with you.

In this post, we’ll take a look at some of the best cookie compliance plugins that offer full-fledged cookie management features such as auto cookie scanning and auto-blocking of anything not explicitly categorized or defined. We’ll also see how each cookie compliance plugin affects website performance.

Fluid Checkout Pro Review

By Maria Pirzada Ansari8 Comments

Improving the overall shopping experience for customers can help you increase sales. It makes it easier for them to review products in their carts and place orders. This also increases the chances of them revisiting your store again and making repeat purchases.

In this article, we’re going to take a closer look at the default WooCommerce checkout experience, how it’s not optimized for conversions, and how you can fix that using the Fluid Checkout plugin which comes in Free and Pro versions.

Top 15 Sales Goals for a New eCommerce Business

By Simon TomkinsLeave a comment

If you’re yet to establish your eCommerce store as a force in the market, generating your first sale(s) can seem like climbing a mountain. However, as the old adage states, “The journey of 1000 miles begins with 1 step.” and so the best thing store owners can do, is to focus on the small sales goals in order to build something big.

Now, that’s all very well, but in terms of eCommerce, what exactly do those early sales goals look like, and what incremental “wins” can you set yourself in order to climb the ladder of business success?

With a view to setting the record straight, we have documented 15 sales wins that your eCommerce store can aim for.

MailPoet Plugin Review – Automated WooCommerce Email Marketing

By Maria Pirzada Ansari4 Comments

Need a way to manage your WooCommerce site’s newsletters and emails using a single plugin? Then you may have heard of MailPoet.

In case you haven’t, MailPoet is a newsletter plugin for WordPress that packs some neat WooCommerce features. This means you can use it to generate more leads for your business and increase conversions.

MailPoet was actually acquired by WooCommerce a couple of years ago, so there is a really deep integration between these two platforms.

In this article, we’ll take a closer look at the MailPoet plugin and explain how it lets you enhance your email marketing campaigns. Let’s get started!

27 Quick Ways to Improve your Store (With Examples)

By Simon TomkinsLeave a comment

Managing an online store is like spinning plates. While the first iteration of your site might have been state of the art, if you don’t keep your eye on the ball, it doesn’t take long for the market to move on and for your eCommerce site to get left behind.

More to the point, if you have been left behind, bringing your online site, and all of its sales channels, up to standard, can seem like a mammoth task… but it doesn’t have to be.

So, in the spirit of keeping your site on its A-game, here are 27 eCommerce store updates that you and your support team can implement quickly, courtesy of the CommerceGurus team.

Be sure also to check out 17 Product Page Best Practices (with examples) for tips on improving your PDPs more specifically.