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Shopify Speed Optimization: Boost Sales with a Faster Store

Slow load times significantly harm your Shopify store, impacting everything from search engine visibility and customer satisfaction to conversion rates and abandoned carts. Even a one-second delay can drastically reduce conversions, highlighting that your store doesn’t need to be ‘that slow’ to suffer the consequences.

To help you optimize your Shopify store, this article covers the most common reasons why it may not be loading as quickly as it could. We then provide solutions to improve Shopify load times in order to boost your eCommerce business. Let’s get started!

How to solve the “Avoid an excessive DOM size” warning

By Maria Pirzada Ansari3 Comments

If you’re reading this article, chances are you’ve run into an “Avoid an excessive DOM size” warning from Google Lighthouse.

Your webpage has a large DOM size if it has too many DOM nodes or HTML tags or if these nodes or tags are nested too deep. This can lead to site performance issues such as jerky scrolling and slow page loading times. On the other hand, an optimized DOM size offers a better user experience, leading to increased conversions.

If you’ve added superficial CSS3 animations or JavaScript widgets to your website, it might be experiencing the effects of a large DOM size.

Speed up Loading Times with EWWW Image Optimizer

By Simon Tomkins2 Comments

Continuing our series on useful plugins for WooCommerce, today we feature a vital plugin for every store owner – an image optimizer plugin.

With large vibrant photography a key component of eCommerce sites, a downside are large image sizes leading to a slower browsing experience for a user.

Five eCommerce Fundamentals for a successful online store

By Simon TomkinsLeave a comment

So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.

Well we’ve compiled these five key eCommerce fundamentals on what makes a good online store a great one. Let’s get started!

Optimizing images in WooCommerce

By Colm Troy2 Comments

40% of shoppers will abandon a page that takes 3 seconds or more to load. Don’t take our word for it. Listen to the really smart performance geeks over on Radware who determined that stat to be a hardcore fact in their 2014 eCommerce performance State of the Union. In the same report, Radware also determined that unoptimized images are the single greatest source of performance leaks for eCommerce sites.

So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.

Do you want a whopping $50 off Shoptimizer for WooCommerce?