CommerceGurus Blog - eCommerce news, app reviews, tips and tutorials

Shopify Size Guide Apps: Your Key to Lower Return Rates

Product returns are a significant drain on eCommerce store profits. Reports put the return rate for online shops between 25% and 40%, depending on what you’re selling. After holiday periods, the rate can reach as high as 50%.

With the cost of processing a return ranging from 20% to 65% of the item’s original value, it’s easy to see why returns are such a big issue for eCommerce stores.

Some returns are inevitable. A product might not be what the shopper was expecting, and buyer’s remorse can set in after an online shopping spree. However, many returns are preventable.

In fact, sizing is the main reason for the majority of eCommerce product returns. So if you can provide shoppers with better sizing information, you’ll be able to reduce your Shopify return rate.

This guide covers how you can slash your Shopify store return rates by assisting shoppers in choosing the right size items.

However, to reduce your Shopify return rate, it’s a good idea to first better understand the causes and their actual cost to your business.

Making eCommerce Accessible to All: A Conversation with Bet Hannon

By Simon TomkinsLeave a comment

In today’s eCommerce landscape, accessibility is no longer optional — it’s essential. As online shopping continues to dominate retail, ensuring that eCommerce platforms are accessible to everyone isn’t just the right thing to do — it’s good business practice and increasingly, a legal requirement.

To dive deeper into this important topic, we spoke with Bet Hannon from AccessiCart, an expert in digital accessibility with extensive experience helping businesses create inclusive online experiences. Bet brings a unique perspective that moves beyond mere technical compliance to focus on the human experience at the heart of accessible design.

In this insightful Q&A, Bet shares practical advice for businesses at any stage of their accessibility journey — from simple, high-impact changes that can be implemented immediately to strategies for future-proofing your eCommerce site. She also addresses the business benefits of accessibility, including increased conversions, broader market reach, and protection from potential legal issues.

Whether you’re just beginning to explore digital accessibility or looking to enhance your existing efforts, this conversation offers valuable insights that can help make your online store more inclusive, compliant, and ultimately, more profitable.

The Hidden Conversion Killers in Your Checkout Process

By Joe FylanLeave a comment

If you’ve worked hard to get customers to visit your store and add items to their carts, the last thing you want to do is turn them away due to a poor checkout user experience.

However, this is a common issue for eCommerce stores. According to research, 70% of online shoppers abandon their purchase after adding items to their cart.

There are many possible causes, but a poor checkout user experience (UX) is commonly cited in customer surveys

Some common issues that contribute to a poor checkout experience include unexpected costs at checkout, mandatory account creation, and limited payment options. However, as this guide will show, there are many more hidden issues affecting conversions.

So, if you want to reduce abandoned carts, our list of hidden checkout conversion killers highlights some of the issues that might be causing problems at your store. You’ll also find some examples of stores that get their checkout process just right.

The Ultimate Guide to eCommerce Accessibility

By Joe FylanLeave a comment

Creating an accessible eCommerce store isn’t just about compliance—it’s about inclusivity and a better user experience for all.

Millions of people rely on accessible design to navigate and shop online, and businesses that prioritize accessibility can benefit from increased customer reach, improved SEO, and legal protection.

No matter where your site is based or where your customers are located, it’s never been more important to ensure that your store is accessible. With regulations coming into effect and being enforced worldwide, including the ADA in the US and the EAA in Europe, failing to embrace accessibility is becoming increasingly risky.

To help you get up to speed, this guide covers everything you need to know, from essential best practices to tools and techniques that ensure your store is usable for everyone.

Whether you’re just starting out or looking to enhance your accessibility efforts, this guide will help you build a more inclusive and successful online store.

12 Must-Have Features of Top Performing Product Pages

By Joe FylanLeave a comment

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

Increase eCommerce Conversions with Shoppable Videos

By Joe FylanLeave a comment

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.