optimization Archives - CommerceGurus

eCommerce Conversion Types (and How to Improve Them)

While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.

These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.

Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.

Due to that, this article looks at the main types of conversions you should focus on when running an eCommerce store.

Your theme may even include some of these functionalities without you being aware of it!

Why You Should Use Exit Intent Popups on Your eCommerce Store

By Joe FylanLeave a comment

If you’re not using exit intent popups at your eCommerce store, then you are almost certainly missing out on sales. These sales can be in the form of preventing cart abandonment and additional upsells to increase your average order value. You can also use exit intent popups to drive a huge increase in other metrics, such as subscribers, followers, and the number of reviews you receive.

Therefore if you’re not using them, exit intents are definitely something you should consider.

But what exactly are exit intent popups, and how do you implement them?

They’re the questions we’ll answer in this article. We also cover the different ways they can be implemented and share some real-life examples of them in use.

10 Best eCommerce Checkout Page Designs to Learn From

By Joe FylanLeave a comment

A badly designed eCommerce checkout page could be costing your online store valuable sales and profits.

One sign that you might have a badly designed checkout page is your metrics reporting that shoppers are reaching the checkout only to leave without making a purchase.

While there are many reasons why someone might abandon their cart at the checkout page, poor design is definitely one of them.

As design covers much more than just aesthetics, including user experience, trustworthiness and credibility, ease of use, load times, and accessibility, there’s a lot that can go wrong with the design of your checkout page.

If you’re worried that this part of your store is letting down your business, this guide covering the 10 best eCommerce checkout page designs to learn from will help you determine if your checkout page could be improved, and if so, in what ways.

10 Proven Strategies to Boost eCommerce Conversions and Drive Sales

By Joe FylanLeave a comment

Want to make your eCommerce store more profitable? One way to grow revenue is to increase traffic. But before ramping up your marketing efforts, there’s something else you should focus on, and that’s optimizing your store for more conversions and sales.

Why?

Well, firstly, it will help you get more sales from the traffic you’re getting now.

Secondly, if your store isn’t optimized for order generation, it doesn’t matter how many more people visit you’ll be missing out on sales and leaving money on the table.

So before investing more time and money in marketing, such as SEO and paid ads, it’s well worth improving your store’s ability to turn visitors into customers and ensuring they’re spending as much as possible.

If that sounds appealing, this guide covers 10 ways to improve conversions and generate more sales at your eCommerce store.

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