Here’s a question for you: what do Amazon, eBay, and Etsy all have in common? They’re high-earning multivendor stores.
Multivendor stores are all the rage these days and it’s easy to see why. They provide tons of benefits to both businesses and consumers and are an excellent way for store owners to earn a commission. According to Statista, 37% of online shoppers would prefer to shop at an online marketplace for a repeat purchase.
Businesses big and small need to optimize their content for SEO if they want organic traffic from search engines like Google. For online store owners, this means implementing WooCommerce SEO best practices to optimize their product pages for search engines.
You might be wondering how all of this works.
Here’s the deal: search engines – like Google, Bing, Yahoo, and DuckDuckGo – direct users to the most relevant websites and pages based on the user’s search query.
So, by implementing SEO best practices from the outset, you can make sure that your product pages rank in search engine result pages (SERPs). As a result, you get better visibility and are able to generate organic traffic. Makes sense, right?
The good news is that implementing WooCommerce SEO best practices on your online store is actually pretty easy!
Looking to launch your own eCommerce store? In our hands-on BigCommerce review, we’ll help you decide whether this popular eCommerce platform is right for your needs.
Overall, BigCommerce is flexible for a hosted eCommerce platform, especially as compared to some other hosted tools. It also offers a multi-channel approach that’s great if you want to also sell on eBay, Amazon, and other platforms.
Want to learn more? Keep reading and we’ll go hands-on…
Brands invest a lot of resources to design and publish visual marketing content on their website and social media pages. And you probably do, too.
What if I told you that you could reap the benefits of visual content marketing without adding to your budget?
Sharing user-generated content or customer submitted photos that feature your brand and promote your products and services helps you easily reach out to your audience and build credibility. Most importantly, you can save on the marketing budget!
Rich snippets are aesthetically-pleasing and richer search results that display extra data along with the title, description, and URL in SERPs. This additional information is taken from structured data included in a page’s HTML.
Now, you might be wondering why it’s important to have rich snippets for your website or online store.
Put simply, rich snippets help you improve your click-through rate by increasing visibility in SERPs. In other words, they make your search results stand out among other results on the same page.
In addition, rich snippets help you establish trust with site visitors and give them a “sneak preview” of what they can expect to get before they actually land on your website.
Online reviews have transformed the way customers make purchasing decisions. It’s why online marketplaces (like Amazon) and eCommerce sites have incorporated review systems into their customer experience strategy.
The majority of consumers actively look for product reviews when browsing products and services online. As an online business owner, an online review system can help you build trust with your target audience, increase transparency, and create value for consumers.
