optimization Archives - CommerceGurus

CommerceKit Now Works with Any WooCommerce Theme

CommerceKit was born as a simple companion plugin to Shoptimizer. Over the years it has evolved into a powerful, fully-featured conversion optimization suite for WooCommerce with 13 modules covering everything from instant ajax search and conversion-focused product galleries to order bumps, attribute swatches, and wishlists.

It replaces a whole stack of individual plugins with a single, performance-optimized package.

For years, many of you have been asking if CommerceKit can be used with any WooCommerce theme – not just Shoptimizer.

For those of you who have missed CommerceKit’s suite of conversion optimization features on your other WooCommerce stores, we are pleased to announce that you can now purchase a standalone license and use CommerceKit with any WooCommerce-powered store!

A standalone license is just $39/year. When you consider how many individual plugins CommerceKit replaces, that’s a pretty great deal.

If you’re already a Shoptimizer customer, nothing changes for you. CommerceKit is still included with your Shoptimizer license and the update process remains exactly the same.

How To Reduce Server Response Times (TTFB) in WooCommerce

By Joe FylanLeave a comment

Slow server response times are a common problem for WooCommerce stores because of their dynamic nature. High time to first byte (TTFB) can affect SEO, user experience, and conversions, but it’s not always easy to identify the cause of poor performance.

In this guide, we’ll cover the most effective ways to reduce server response times (TTFB) in WooCommerce, starting with the changes that usually make the biggest difference.

How to Fix Slow Third-Party Scripts in WooCommerce (Without Removing Them)

By Joe FylanLeave a comment

If your WooCommerce store feels slow (or isn’t scoring as well as you’d like in PageSpeed Insights), there’s a good chance third-party scripts are part of the problem.

Most eCommerce stores rely on one or more of: pixel tracking, chat widgets, review carousels, video embeds, A/B testing, Facebook tracking, Google Analytics, and heatmaps. And there are many more examples like these! Each one of these tools adds extra JavaScript to your pages, and those scripts often run on the main thread, slowing your site’s response time to shoppers.

The good news is you don’t need to remove these tools to speed things up. In most cases, stopping non-essential JavaScript from loading until the shopper shows intent (for example, tapping, clicking, or scrolling) can solve the problem.

In this guide, we’ll walk through a practical checklist to reduce the impact of third-party scripts on your WooCommerce store without sacrificing any sales-generating features.

WooCommerce LCP Improvement: A Complete Guide

By Joe FylanLeave a comment

Improving LCP should be a priority for all WooCommerce stores as it directly impacts user experience, brand reputation, and conversions.

In fact, Rakuten 24 found that achieving a good LCP score lead to a conversion rate increase of up to 61%, as well as improvements in revenue per visitor and average order value. Renault reported a 14% decrease in bounce rate and a 13% increase in conversions after improving LCP.

If you’re not sure what LCP is, what a good score is, how to measure it, or how to improve it, this guide will get you up to speed.

By following the nine actionable strategies, you’ll be able to ensure your main content loads quickly, shoppers get a smooth first impression, and your conversions have the best chance to improve.

CLS in WooCommerce: Making it “0” (Core Web Vitals)

By Joe FylanLeave a comment

CLS, or cumulative layout shift, can be a real problem for WooCommerce stores, but thankfully, it’s something you can fix.

CLS is a measurement of how much of a page’s layout and content shifts or moves unexpectedly when it’s loading.

This sort of shifting isn’t ideal for any website, but it’s particularly serious for WooCommerce stores. A high CLS score makes stores difficult to use and feel broken or unprofessional, two factors that can significantly reduce conversion rates.

In this guide, we cover how to measure CLS, the common causes of layout shifts in WooCommerce stores, and how to fix them.

Best Order Confirmation eCommerce Examples

By Joe FylanLeave a comment

An eCommerce store’s order confirmation page is easy to overlook, but it can do far more than simply confirm a purchase. Used well, it can help you grow your email list, generate loyalty sign-ups, and encourage repeat sales.

This guide walks through the most effective features to add to your post-purchase page, along with real examples from eCommerce stores that are using this page strategically. You’ll also find WooCommerce plugin recommendations to help you optimize your own confirmation page.

Do you want a whopping $50 off Shoptimizer for WooCommerce?