optimization Archives - CommerceGurus

Beyond Translation: Your Guide to eCommerce Localization

If you’re looking for a way to grow your eCommerce business, expanding into international markets could be the answer.

Not only will this give you an opportunity to capitalize on the global surge in eCommerce, but it will also enable you to stay ahead of your competition and help customers in more regions benefit from your products.

However, while the most popular eCommerce platforms cover the technical details of selling your products around the world, to be successful, you’ll need to do a lot more than simply translate your product descriptions.

True localization goes much deeper. You must adapt your entire store to ensure it resonates with your target audiences, including displaying culturally appropriate images, sizing information in the preferred format and units, and calls-to-action that reflect local customs and nuances.

To help you succeed with localizing your store, this guide covers the key points your global eCommerce strategy needs.

Shopify Speed Optimization: Boost Sales with a Faster Store

By Joe FylanLeave a comment

Slow load times significantly harm your Shopify store, impacting everything from search engine visibility and customer satisfaction to conversion rates and abandoned carts. Even a one-second delay can drastically reduce conversions, highlighting that your store doesn’t need to be ‘that slow’ to suffer the consequences.

To help you optimize your Shopify store, this article covers the most common reasons why it may not be loading as quickly as it could. We then provide solutions to improve Shopify load times in order to boost your eCommerce business. Let’s get started!

The Hidden Conversion Killers in Your Checkout Process

By Joe FylanLeave a comment

If you’ve worked hard to get customers to visit your store and add items to their carts, the last thing you want to do is turn them away due to a poor checkout user experience.

However, this is a common issue for eCommerce stores. According to research, 70% of online shoppers abandon their purchase after adding items to their cart.

There are many possible causes, but a poor checkout user experience (UX) is commonly cited in customer surveys

Some common issues that contribute to a poor checkout experience include unexpected costs at checkout, mandatory account creation, and limited payment options. However, as this guide will show, there are many more hidden issues affecting conversions.

So, if you want to reduce abandoned carts, our list of hidden checkout conversion killers highlights some of the issues that might be causing problems at your store. You’ll also find some examples of stores that get their checkout process just right.

12 Must-Have Features of Top Performing Product Pages

By Joe FylanLeave a comment

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers.

In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial part of your store.

Covering user experience, accessibility, design, and trust, these insights will reveal what your product pages might be missing. Keep reading to find out how to boost your conversions.

Increase eCommerce Conversions with Shoppable Videos

By Joe FylanLeave a comment

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video.

These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. They also make it very easy for customers to purchase the promoted items.

Shoppable video is a relatively new or at least underused approach to marketing products. This means getting on board now gives you a good way to reap the rewards of being an early adopter and standing out from the competition.

So, if you’re looking for a new way to improve conversions at your eCommerce store and generate more sales, shoppable video could be just what you need.

In this article, we cover exactly what shoppable videos are. We also share some examples of eCommerce stores that are using them effectively so you can determine if they’re right for you and, if so, give you some inspiration for your business.

FlyingPress Review – An Easy Way to Improve Site Speed

By Joe Fylan1 Comment

Slow site speed can be fatal for an eCommerce business. Poor performance can cause problems for regular websites, too.

The longer it takes for your site and its pages to load, the worse conversion rates, user satisfaction, and search engine visibility you can expect.

Therefore, it’s vital you do all you can to improve the performance and speed of your site.

Along with a fast-loading theme or store design and performance-focused web hosting, installing a WordPress performance plugin is one of the best ways to improve the speed of your site or store.

However, there are many WordPress caching and performance plugins to choose from. This means finding the best one for your site can be time-consuming. Also, if you get it wrong, you might even end up with worse performance.

When it comes to your options, FlyingPress is one plugin you could choose.

It’s a plugin designed to help improve site speed with as little effort as possible while still providing enough customization options for power users with exacting requirements.

In this FlyingPress review, we help you decide if it’s the right plugin for your site. We cover the main features of this plugin, explain what it’s like to use, and share the results from our tests of using it on a WooCommerce store.

Do you want a whopping $50 off Shoptimizer for WooCommerce?