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14 eCommerce Store Features Inspired by Top Footwear Brands

14 eCommerce Store Features Inspired by Top Footwear Brands

If you want to improve your eCommerce store, this article will provide you with plenty of inspiration and examples of features you could add.

As these successful eCommerce stores demonstrate, you can significantly enhance your online shop by adding interesting features alongside your product pages.

For example, by promoting upcoming events that your visitors will find interesting, sharing high-value educational content, featuring your customers’ social media content, and showcasing style guides that highlight your products, you can transform your website into a valuable resource that visitors will eagerly return to.

Although this guide features stores that sell footwear, with a bit of adjustment, you should be able to apply these features to your store, regardless of what you’re selling.

Why Static Product Pages Are Killing Your Conversion Rates

Why Static Product Pages Are Killing Your Conversion Rates

The days when a static product page consisting of a selection of professionally posed, shot, and edited photos alongside expertly crafted copy were optimal are long gone. Those types of product pages are simply no longer converting as well as they used to.

Instead, shoppers are looking for better insight into your products. They want more relatable and interactive content in a range of formats.

While product photos and descriptions are still required, you must make your product pages more dynamic to not only get ahead but keep up with the competition.

Social media and the rise of the short-form video format have changed the way customers engage online. Many eCommerce store owners have so far failed to embrace the dynamism and interactivity that customers now expect. If you fall into that category, now is the time to change course.

In this guide, we’ll cover how to make your product pages more dynamic so that they connect better with your target audience and ultimately boost your conversion rates. You’ll also find examples of some eCommerce stores that have successfully made their product pages more dynamic.

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