Product returns are a significant drain on eCommerce store profits. Reports put the return rate for online shops between 25% and 40%, depending on what you’re selling. After holiday periods, the rate can reach as high as 50%.
With the cost of processing a return ranging from 20% to 65% of the item’s original value, it’s easy to see why returns are such a big issue for eCommerce stores.
Some returns are inevitable. A product might not be what the shopper was expecting, and buyer’s remorse can set in after an online shopping spree. However, many returns are preventable.
In fact, sizing is the main reason for the majority of eCommerce product returns. So if you can provide shoppers with better sizing information, you’ll be able to reduce your Shopify return rate.
This guide covers how you can slash your Shopify store return rates by assisting shoppers in choosing the right size items.
However, to reduce your Shopify return rate, it’s a good idea to first better understand the causes and their actual cost to your business.