Shopify Archives - CommerceGurus

Beyond Translation: Your Guide to eCommerce Localization

If you’re looking for a way to grow your eCommerce business, expanding into international markets could be the answer.

Not only will this give you an opportunity to capitalize on the global surge in eCommerce, but it will also enable you to stay ahead of your competition and help customers in more regions benefit from your products.

However, while the most popular eCommerce platforms cover the technical details of selling your products around the world, to be successful, you’ll need to do a lot more than simply translate your product descriptions.

True localization goes much deeper. You must adapt your entire store to ensure it resonates with your target audiences, including displaying culturally appropriate images, sizing information in the preferred format and units, and calls-to-action that reflect local customs and nuances.

To help you succeed with localizing your store, this guide covers the key points your global eCommerce strategy needs.

Shopify Speed Optimization: Boost Sales with a Faster Store

By Joe FylanLeave a comment

Slow load times significantly harm your Shopify store, impacting everything from search engine visibility and customer satisfaction to conversion rates and abandoned carts. Even a one-second delay can drastically reduce conversions, highlighting that your store doesn’t need to be ‘that slow’ to suffer the consequences.

To help you optimize your Shopify store, this article covers the most common reasons why it may not be loading as quickly as it could. We then provide solutions to improve Shopify load times in order to boost your eCommerce business. Let’s get started!

Shopify Accessibility: Why WCAG Compliance Matters for Your Store

By Joe FylanLeave a comment

It’s never been more important to ensure your eCommerce store is accessible. Not only does focusing on accessibility improve the number of people who can shop at your store, but it can also help you avoid legal costs and heavy fines.

Despite this, it’s not uncommon for small and mid-sized Shopify store owners to overlook accessibility. They often assume it doesn’t apply to them or consider it a task for the future, when their business is better established or more profitable.

However, this guide to Shopify accessibility explains why WCAG compliance matters for your store. It also covers common accessibility issues Shopify stores face, how to audit your eCommerce store for accessibility issues, and some quick accessibility wins for any Shopify store.

Shopify Size Guide Apps: Your Key to Lower Return Rates

By Joe FylanLeave a comment

Product returns are a significant drain on eCommerce store profits. Reports put the return rate for online shops between 25% and 40%, depending on what you’re selling. After holiday periods, the rate can reach as high as 50%.

With the cost of processing a return ranging from 20% to 65% of the item’s original value, it’s easy to see why returns are such a big issue for eCommerce stores.

Some returns are inevitable. A product might not be what the shopper was expecting, and buyer’s remorse can set in after an online shopping spree. However, many returns are preventable.

In fact, sizing is the main reason for the majority of eCommerce product returns. So if you can provide shoppers with better sizing information, you’ll be able to reduce your Shopify return rate.

This guide covers how you can slash your Shopify store return rates by assisting shoppers in choosing the right size items.

However, to reduce your Shopify return rate, it’s a good idea to first better understand the causes and their actual cost to your business.

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