The days when a static product page consisting of a selection of professionally posed, shot, and edited photos alongside expertly crafted copy were optimal are long gone. Those types of product pages are simply no longer converting as well as they used to.
Instead, shoppers are looking for better insight into your products. They want more relatable and interactive content in a range of formats.
While product photos and descriptions are still required, you must make your product pages more dynamic to not only get ahead but keep up with the competition.
Social media and the rise of the short-form video format have changed the way customers engage online. Many eCommerce store owners have so far failed to embrace the dynamism and interactivity that customers now expect. If you fall into that category, now is the time to change course.
In this guide, we’ll cover how to make your product pages more dynamic so that they connect better with your target audience and ultimately boost your conversion rates. You’ll also find examples of some eCommerce stores that have successfully made their product pages more dynamic.