accessibility Archives - CommerceGurus

The Ultimate Guide to eCommerce Accessibility

Creating an accessible eCommerce store isn’t just about compliance—it’s about inclusivity and a better user experience for all.

Millions of people rely on accessible design to navigate and shop online, and businesses that prioritize accessibility can benefit from increased customer reach, improved SEO, and legal protection.

No matter where your site is based or where your customers are located, it’s never been more important to ensure that your store is accessible. With regulations coming into effect and being enforced worldwide, including the ADA in the US and the EAA in Europe, failing to embrace accessibility is becoming increasingly risky.

To help you get up to speed, this guide covers everything you need to know, from essential best practices to tools and techniques that ensure your store is usable for everyone.

Whether you’re just starting out or looking to enhance your accessibility efforts, this guide will help you build a more inclusive and successful online store.

How the European Accessibility Act will Transform eCommerce

By Joe FylanLeave a comment

The European Accessibility Act (EAA) becomes law in June 2025, and it will have a big impact on eCommerce stores that wish to trade in the EU, wherever they’re based.

So, if you’re doing business in the EU, it’s time to get up to speed with this act.

As we’ve seen in the US, thousands of lawsuits have been filed against eCommerce businesses that failed to comply with similar regulations that were introduced in 2023.

Therefore, it’s not unreasonable to expect the same to happen after the EAA comes into force.

However, as we’ll see in this article, complying with the EAA isn’t only about avoiding fines. Doing so also makes good business sense. Accessible sites perform better than non-accessible ones across a range of important metrics.

Making an effort to improve accessibility at your store gives you a chance to stand out from slower-to-act businesses, giving you a competitive advantage over them.

Therefore, it’s worth seeing making your site compliant as an opportunity to grow your business rather than simply a way to avoid punishment from the authorities.

It’s worth pointing out that the EAA has limited exemptions regarding compliance. One is that micro-enterprises with a small number of employees (less than 10) and an annual turnover below €2 million do not need to comply with the EAA.

As we’ll see, there are benefits to making your site accessible by complying with the EAA that go beyond avoiding fines.

ADA Lawsuits Targeting eCommerce Store Websites

By Joe FylanLeave a comment

Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down. Due to this, more and more website owners are facing court cases and potentially heavy fines.

Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.

Do you want a whopping $50 off Shoptimizer for WooCommerce?