Joe Fylan, Author at CommerceGurus

eCommerce Quizzes That Convert: 12+ Examples & Ideas

Making it easier for shoppers to find the right products at your eCommerce store is a tried and tested way to increase sales.

One effective method to do this is to create a quiz that asks shoppers a few targeted questions before presenting them with a personalized selection of recommended products.

These quizzes act like virtual in-store sales assistants, helping shoppers to find the products that meet their needs, style requirements, or personal preferences.

If you like the sound of adding a product quiz or product recommender to your store, this article showcases real-life examples from a variety of online stores.

Some implementations are more effective than others, but by checking out these examples, you’ll get a good idea of how to create product quizzes that will increase customer satisfaction and increase sales at your store.

We’ll finish with an introduction to a popular tool for creating product quizzes for Shopify and WooCommerce stores.

Why Static Product Pages Are Killing Your Conversion Rates

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The days when a static product page consisting of a selection of professionally posed, shot, and edited photos alongside expertly crafted copy were optimal are long gone. Those types of product pages are simply no longer converting as well as they used to.

Instead, shoppers are looking for better insight into your products. They want more relatable and interactive content in a range of formats.

While product photos and descriptions are still required, you must make your product pages more dynamic to not only get ahead but keep up with the competition.

Social media and the rise of the short-form video format have changed the way customers engage online. Many eCommerce store owners have so far failed to embrace the dynamism and interactivity that customers now expect. If you fall into that category, now is the time to change course.

In this guide, we’ll cover how to make your product pages more dynamic so that they connect better with your target audience and ultimately boost your conversion rates. You’ll also find examples of some eCommerce stores that have successfully made their product pages more dynamic.

17+ Best eCommerce Cart Drawers (and What Makes Them Convert)

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If you’re looking for a way to boost conversion rates, encourage cross-sells, and improve the user experience at your store, adding a sliding eCommerce cart drawer could be the answer.

Cart drawers have become a popular feature in modern eCommerce stores, and adding them to your online shop can be surprisingly easy.

If you’re not familiar with eCommerce cart drawers, they’re slide-in panels that are typically displayed when a shopper adds an item to their cart or views the cart via a link.

They let customers view and edit their cart without leaving the current page, helping to avoid disrupting the user experience. Content can also be added to the drawers that recommends additional products and enhances user satisfaction.

In this post, we’ll explore some of the best eCommerce cart drawer examples at real stores, highlighting what makes them work and how you can apply similar strategies to your store.

Beyond Translation: Your Guide to eCommerce Localization

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If you’re looking for a way to grow your eCommerce business, expanding into international markets could be the answer.

Not only will this give you an opportunity to capitalize on the global surge in eCommerce, but it will also enable you to stay ahead of your competition and help customers in more regions benefit from your products.

However, while the most popular eCommerce platforms cover the technical details of selling your products around the world, to be successful, you’ll need to do a lot more than simply translate your product descriptions.

True localization goes much deeper. You must adapt your entire store to ensure it resonates with your target audiences, including displaying culturally appropriate images, sizing information in the preferred format and units, and calls-to-action that reflect local customs and nuances.

To help you succeed with localizing your store, this guide covers the key points your global eCommerce strategy needs.

Shopify Speed Optimization: Boost Sales with a Faster Store

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Slow load times significantly harm your Shopify store, impacting everything from search engine visibility and customer satisfaction to conversion rates and abandoned carts. Even a one-second delay can drastically reduce conversions, highlighting that your store doesn’t need to be ‘that slow’ to suffer the consequences.

To help you optimize your Shopify store, this article covers the most common reasons why it may not be loading as quickly as it could. We then provide solutions to improve Shopify load times in order to boost your eCommerce business. Let’s get started!

Shopify Accessibility: Why WCAG Compliance Matters for Your Store

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It’s never been more important to ensure your eCommerce store is accessible. Not only does focusing on accessibility improve the number of people who can shop at your store, but it can also help you avoid legal costs and heavy fines.

Despite this, it’s not uncommon for small and mid-sized Shopify store owners to overlook accessibility. They often assume it doesn’t apply to them or consider it a task for the future, when their business is better established or more profitable.

However, this guide to Shopify accessibility explains why WCAG compliance matters for your store. It also covers common accessibility issues Shopify stores face, how to audit your eCommerce store for accessibility issues, and some quick accessibility wins for any Shopify store.

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