Optimize your WooCommerce store for speed and conversions with Shoptimizer
Shoptimizer is a FAST WooCommerce theme that comes with a ton of features all designed to help you convert more users to customers.
Why Shoptimizer?
We've built Shoptimizer based upon research and best practices, many of which have been covered by Baymard who have analyzed the top eCommerce sites on the web. Speed, design, and conversions are key.
You're in control
Own and control your own data with WooCommerce. With thousands of extensions, there are multiple ways to add additional functionality to your store. There are no limits when it comes to variations.
We’re there at every step
With over 60,000 Shoptimizer customers we're experienced WooCommerce authors with a perfect 5-star rating for support. We guarantee speedy replies and detailed documentation at every turn.
Six reasons why Shoptimizer is the most optimized WooCommerce theme
1) The fastest eCommerce theme.
Speed is essential - a delay of even milliseconds equals lost orders. Built to outperform the most popular WooCommerce themes.
For conversions
Speed is revenue. Google and Deloitte found that even a 0.1-second improvement in load time lifted retail conversions by 8% and order value by 9%. That's more sales from the traffic you already have.
Better SEO rankings
Organic search drives a large share of traffic and revenue for most stores, and it's where buyers often start. A theme built with SEO in mind helps you rank for the terms that bring those customers in.
Faster than the competition
We've benchmarked Shoptimizer against the most popular WooCommerce themes to see how it compares. The result: standout speed and passes Core Web Vitals - the metrics Google actually uses to rank pages.
96% Speed Grade
'A' Speed Grade
Passes Core Web Vitals
'A' Speed Grade
Built lean
Lightweight code = super-fast pages
Shoptimizer runs on a clean, lightweight codebase - no template overrides, no unnecessary bloat - so browsers have less to download and render. The main stylesheet is minified automatically, keeping pages light and fast out of the box, with nothing to configure.
That lean foundation matters as your store grows. Start fast and you've got headroom to add the products, content and plugins you need without watching your speed slide away - the way it does on heavier themes.
Real-world performance
Passes Core Web Vitals
Lab scores are easy to inflate on a stripped-back test page. What counts is how a real store performs for real visitors - which is exactly what Core Web Vitals measure, using live Chrome user data. Get them right and you're rewarded with better Google rankings.
It also scores extremely highly for performance on the product page in PageSpeed Insights, with 100 for both SEO and best practices.
Want to push performance even further? Pair Shoptimizer with CommerceGurus Turbo - our dedicated performance plugin that handles speed optimization for you and helps your store stay fast as it grows.
2) Designed for conversions
The fastest way to grow revenue isn't more traffic - it's converting more of the visitors you already have. Every feature below is built to do exactly that.
Distraction-free Checkout
Complete an order quicker
Strip the checkout back to what matters. A single theme option removes the header, footer and sidebars, leaving just the payment form - so nothing competes with the sale. Add trust badges and a testimonial right where buyers need reassurance, and watch fewer carts slip away.
Immediate add to cart from listing pages
Show attribute swatches everywhere
Variable products should not force shoppers through an extra page view. Shoptimizer can display attribute swatches directly on product listing pages, so customers can pick a specific variation such as size and color and add it immediately to the cart drawer.
Add key information near the buy box
Additional product information
A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs.
Baymard's research has shown that crucial information like this should be placed below the product buy button where it is easily seen.
Keep the buy button always within reach
Mobile-friendly sticky add to cart
As shoppers scroll a product page, a sticky bar keeps the thumbnail, title, price and add to cart button in view - so the next step is always one tap away, however long the page runs.
On desktop and mobile, clicking or tapping it opens a panel with variation swatches and the add to cart button right there, no scrolling back up. It's a small thing that removes real friction at the moment a shopper decides to buy.
On the cart and checkout
Use trust badges at crucial stages
It's essential that a buyer feels reassured at this stage, especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information.
Shoptimizer makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.
Encourage purchases
Include Single Product FOMOs
Add a sales countdown timer and an animated stock counter to any product to create genuine urgency. Driven by your live stock levels, they nudge hesitant shoppers to act now rather than later.
Enhanced sidebar cart built-in
Slide-out cart with a free shipping notification and order bumps
When a customer adds to cart, a side cart slides out instead of bouncing them to a separate page — they stay on the product they were viewing. A free shipping progress bar nudges average order value by showing how close they are to the next threshold.
Order bumps are displayed in the side cart to encourage additional purchases. These can also be configured to be shown on the checkout page.
3) SEO enhancements
Organic search is the highest-intent, lowest-cost traffic you can get. Shoptimizer is built to help you earn more of it.
Add additional copy
Superior product category SEO
Most themes leave category pages thin and invisible to Google. Shoptimizer gives you dedicated fields to add an intro with a featured image up top, plus keyword-rich copy below the products - turning category pages into ranking pages that pull in buyers.
Stand out in search results
Rich results with Schema.org markup
Shoptimizer outputs the structured data search engines need to show rich results - star ratings, price and availability - directly in Google. Listings that show this extra detail are more likely to earn the click, before a visitor even reaches your site.
4) Additional features
Shoptimizer includes only carefully thought out eCommerce and WordPress features to make building your online store a breeze.
Auto-complete search
Find products without leaving the page
Powered by CommerceKit's AJAX search, results appear the moment a customer starts typing - product images, titles and prices, with no page reload. Shoppers get to what they want in seconds, which is exactly when they're most likely to buy.
Drag-and-drop
Works with Elementor
The demo content is built with Elementor, so you can edit every page visually with no code. Prefer something else? Shoptimizer also works cleanly with the block editor and other major page builders - you're not locked in.
Add products within a dropdown
Mega menu support included
For larger stores, a mega menu is a great way to present sub categories and featured products. Include items you want to showcase directly within the menu - a great way to draw attention to them.
Get started quickly
Beautiful pre-designed pages included
We've included a gorgeous homepage, about, contact, FAQs and sales pages within the one-click demo data to enable you to get up and running quickly. Plus, as the images are almost entirely from Unsplash they're included too!
Change fonts, colors, layouts and more!
Uses the customizer for instant changes
Quickly modify typography, color settings and much more - we've added lots of controls so you can tweak elements so that they're just right. Remember that even something as seemingly small as the call to action button color can make a real difference to conversions.
5) Built for accessibility
It's important to make your website accessible to as many users as possible. Reaching more customers makes business sense and is the right thing to do.
Passes WCAG AA
WCAG (Web Content Accessibility Guidelines) set the standard for making sites usable by people with disabilities. Shoptimizer meets the AA level.
95/100 Lighthouse score
Lighthouse is Google's open-source tool for auditing page quality. Shoptimizer scores 95/100 for accessibility - among the best you'll find.
Keyboard and focus friendly
Every interactive element such as the menus, the side cart, and product galleries are reachable by keyboard, with visible focus states. Accessibility isn't an afterthought.
6) Compatibility
Although Shoptimizer's demo data utilizes Elementor, it also works with other major page builders!
Next level Conversion Optimization!
Conversion improving features included
1 - Promotion header strip
2 - Improved search with instant results
3 - Offer bar with discount code
4 - Include custom product badges
5 - Add autoplaying video to the product gallery
6 - Multiple product gallery layouts including grids
7 - Gallery images can display captions
8 - Display a featured review below the product gallery
9 - Previous and next product navigation
10 - Display social proof review ratings
11 - Attribute image swatches for product variations
12 - Attribute swatch labels with out of stock sizes clearly marked
13 - Quantity increase/decrease buttons
14 - Add to cart button has color customization options
15 - Wishlist functionality
16 - Size guide functionality
17 - Expand/collapse product information
18 - Attribute swatches on listing pages
19 - Sticky tabs with collapsed content
20 - Sticky add to cart reveals a product information panel
21 - Beautiful layout for the product information
Even more reasons to love Shoptimizer
Besides design, speed and endless customizability, there are many reasons to consider Shoptimizer.
WooCommerce focused
Unlike other WordPress themes, where WooCommerce is an afterthought, Shoptimizer has been built with it in mind.
Hooks and filters
Developers will love Shoptimizer - there are no template overrides - just clean and extendable code for great performance.
SEO friendly markup
Shoptimizer's codebase architecture follows best SEO practices. It even comes with the necessary Schema.org markup you need.
Translation ready
You can translate Shoptimizer in your own language with .po & .mo files. You can even create multilingual websites.
Brand it your way
Quickly tweak the colors to match your brand identity within the theme options - no custom code needed.
Includes CommerceKit!
Shoptimizer includes our powerful CommerceKit plugin for free! The all-in-one conversion tool for your store.
Common questions
If you still have queries, take a look at our FAQs or contact us.
What do I need to use Shoptimizer?
A domain and WordPress hosting - we recommend Kinsta. Install WordPress, add the free WooCommerce plugin, then install Shoptimizer. That's it.
Do I need to be an experienced user?
No. Shoptimizer is built for store owners, not developers - you can have a professional-looking shop running without writing any code. If you're comfortable in WordPress, you're ready.
Do I get theme updates?
Yes. Your purchase includes one year of updates and priority support. We release updates regularly to keep pace with WordPress and WooCommerce, and you can renew to stay current after the first year.
Is Shoptimizer a subscription-based product?
Yes. Shoptimizer is a subscription-based WooCommerce theme. You will need to renew your license yearly in order to continue to access the product zip file and support. Renewing gives you access to updates and support for a further 12 months.
If your subscription expires you will no longer be able to download product updates or receive support. You may still continue to use the version of the product you last downloaded before your subscription expired.
Is the theme SEO-friendly?
Yes. Shoptimizer ships with clean, SEO-ready markup and Schema.org structured data out of the box, and works well with Yoast, Rank Math, and other popular SEO plugins.
Are the demo images included?
The images used in the main demo are replaced by placeholders to ensure that the demo content imports quickly. The bulk of Shoptimizer's images were sourced from unsplash.com and pexels.com - images from those sites are free.
What's your support like?
You'll be corresponding with us, the makers, directly and we typically reply to tickets within 24 hours. You can read what customers say on our Shoptimizer reviews page.
Can I use Shoptimizer on more than one site?
Yes. Shoptimizer is GPL-licensed, so you can use the theme on as many sites as you like.
But, support and automatic updates are for one domain per license. You can still update manually on additional domains.
If you want support and automatic updates on additional domains, you'll need to purchase additional licenses.
I'm switching from another theme. Is it a hassle?
No. Shoptimizer works with your existing WooCommerce products, orders and customers - switching themes doesn't touch your store data. You can preview it before going live, and our docs and support team will help you through the move.
Is CommerceKit included with Shoptimizer?
Yes - CommerceKit is included with Shoptimizer for free! CommerceKit adds powerful conversion features like automatic search suggestions, attribute swatches, free shipping notifications, order bumps, and lots more. It's a 1,000 hour head-start for your store.
How do I get the best possible performance?
Shoptimizer is fast out of the box, but for the very best results we highly recommend pairing it with CommerceGurus Turbo - our dedicated performance plugin. Built specifically for WooCommerce stores, it handles the heavy lifting of speed optimization for you, helping you pass Core Web Vitals and keep pages loading fast as your store grows.
Testimonials
Speedy support is essential for your business and for ours. See all of our reviews.
Before buying a WooCommerce theme, no matter how it looks or performs, I always consider the level, promptness and quality of support. Colm and Simon of CommerceGurus know their WordPress stuff - and the support they offer is excellent. Besides, when a theme like Shoptimizer looks professional and is deeply optimized for WooCommerce speed and performance, well, I'd look no further.
Rodolfo Melogli — Business Bloomer
The Flexibility of the theme is just Awesome, Supports every plugin out there without breaking a sweat, & one of the best themes in the market to build a Woocommerce store. 10/10 for the Flexibility, Speed, Pre-built layout, SEO sections and for the Exceptional Customer support Cheers to Simon & the team 🙂
Tejas SJ — Gitagged
I have been involved in the ecom industry for a while and I must say that Shoptimizer is one of the best. For Shopify, you will pay at least $100 per month just for the features that Shoptimizer has. The support is also great and the response is very timely. Keep up the great work.
Viljoen van der Merwe
I am migrating my online shop from Shopify to WooCommerce and after much consideration decided to purchase Shoptimizer. The theme not only looks great, but it has all the features that one would expect in a high converting theme. Support has also been excellent and I've received quick responses to the few queries that I've had. All in all I'm super happy.
🇿🇦 Chris C.★★★★★
I'm a web developer and designer who likes to customize a lot but sometimes you want something that works well, covers all the bases, and is designed for performance. I could create a custom WP theme that does everything Shoptimizer does but it would take a lot more time than simply buying Shoptimizer for $50. Frankly, the theme is a STEAL at that price.
🇺🇸 Arp★★★★★
After setting up WP Rocket with CommerceGurus' recommendations, I achieved a 95% performance score in Lighthouse. That's great, and it's not possible with any other WooCommerce theme out there! I made some customizations and the team gave me instant professional solutions in many cases.
🇬🇷 George P.★★★★★
The customer service I received from this company was out of this world good. They held my hand every step of the way until the problems were fixed and I am so happy with the new look of my site! It truly is the best looking and most functional WooCommerce template!
🇫🇮 Katariina★★★★★
I recently purchased this product and I am extremely pleased with it. The theme is fantastic and really stands out. It offers great value for money, providing more features than I expected for the price. Additionally, the support team is amazing! They were very responsive and helpful with any questions.
🇨🇾 Fotis Y.★★★★★
Been using Shoptimizer for more than a year now and I can confirm that it is truly a solid theme supported by a very good bunch of plugins (CommerceKit). Above all, their support is efficient and really effective. Highly recommended.
🇲🇹 Anson D★★★★★
Example Sites
Just some of the beautiful WooCommerce stores using Shoptimizer. Check out the showcase.
Weltechniek
83 Oranges
Fight Supplies
Nuped
Our Hassle-Free Guarantee
If you are not totally satisfied with the theme for any reason just contact our support desk and we'll be delighted to assist with any query or we will cheerfully refund your full purchase price with our 10-day money back guarantee.