About Simon: Designer, developer and pixel pusher until things are just right. Interested in modern, functional design with a focus on speed, clean typography and conversions. Enjoys whitespace and strong coffee.
eCommerce is one of the most unforgiving areas if you fail to meet basic requirements and customer service is high on the list. How many times has a story gone viral after a customer interaction goes horribly wrong?
It’s probably the biggest issue out there. You can go into a bricks-and-mortar store, pick up an item, feel it, open it, gauge the weight, the texture, the shape. You can read the labels, the manufacturer information, talk to a store owner about it.
Let’s compare that experience to what happens online. How many times has there been just a line or two of text? No detailed description? No guidelines for storage or for washing if the item is a piece of clothing?
In the past week a potato story dominated the airwaves not since freedom fries made their brief appearance over ten years ago. (A valiant attempt to rechristen Guinea pigs “Freedom pigs” unfortunately never took on).