Well it’s been a busy month at CommerceGurus towers – we’ve launched our first WooCommerce theme, Captiva on ThemeForest and we’ve been thrilled by the reception it has been getting.
From the outset, we wanted to create a modern WooCommerce theme with style, functionality and unmatched versatility.
It has become more and more of a challenge for companies to form a distinctive voice online amongst competitors and peers.
Frequently they are turning to humor, employing wit and surprise to engage with customers and shedding a stuffier image in favor of one which is more human.
eCommerce is one of the most unforgiving areas if you fail to meet basic requirements and customer service is high on the list. How many times has a story gone viral after a customer interaction goes horribly wrong?
So you’re thinking about launching an online business. You’ve seen others do it and you’re wondering about what you need to do to make your store a success.
Well we’ve compiled these five key fundamentals on what makes a good online store a great one. Let’s get started!
It’s probably the biggest issue out there. You can go into a bricks-and-mortar store, pick up an item, feel it, open it, gauge the weight, the texture, the shape. You can read the labels, the manufacturer information, talk to a store owner about it.
Let’s compare that experience to what happens online. How many times has there been just a line or two of text? No detailed description? No guidelines for storage or for washing if the item is a piece of clothing?