When it comes to conversion research we’re big fans of the Baymard Institute Research website. It is a web usability research center which conducts detailed studies on nearly every feature of major eCommerce websites. These conversion rate tips, based on extensive research, could make a huge difference to the turnover of your store. It is academic in nature but practical in how it presents solutions to common UX problems.
When planning our Shoptimizer theme we quickly realized that nearly no WooCommerce theme on the market has actually studied these usability reports in order to make the default experience easier and more likely to convert their visitors into customers.
Sliders or carousels used to be ubiquitous on the web, especially on eCommerce websites. In 2015 Baymard reported that 52% of stores used one on their homepage. In recent years however we’ve seen a shift away from sliders, and for good reasons. Let’s investigate why.
We’re delighted to launch our latest WordPress theme called ‘Success’ – a beautiful WordPress theme targeted at financial, business and professional services companies.
Phew, it’s been a busy 2016 – so much so that our blog has tended to get neglected. That’s all set to change in the next few months with an exciting new project due to launch but mum’s the word until then. Here’s a round up of what’s been happening over the last 6 months.