There’s a lot to learn from how Amazon does business and one little feature which is often overlooked is its social sharing feature once you’ve purchased from them.
People like seeing positive social proof that trustworthy individuals or followers have made a purchase from your store.
This helps increase brand visibility and as social content becomes ever more indexed and central to search engine algorithms it becomes more and more important for promoting your store.
We’re a fan of the WooCommerce Social Checkout plugin by Lee Willis. It’s not free but at only $19 for a single site licence it’s an easy way for customers to promote orders they’ve just made on your store.
As it displays right on the checkout it encourages engagement while it’s fresh on a customer’s mind.
You can check out more information about the WooCommerce Social Checkout plugin here.
