Analytics are the lifeblood of an eCommerce business. If you’re not using Analytics you’re doing it wrong. Google Analytics is the powerhouse of the online analytics world and is your best bet for putting in place a seriously impressive analytics strategy with WooCommerce.
How to setup Google Analytics for WooCommerce
First, get your hands on a Google Analytics account. There’s tons of tutorials online about how to get Google Analytics up and running with WordPress so we’ll assume you’ve made it that far.
Next, you’ll need to install the separate plugin provided by WooThemes called WooCommerce Google Analytics Integration. This is an open source plugin available via the WordPress repository. It used to be embedded within core but has since been moved out to a separate plugin.
How to setup Google Analytics eCommerce tracking
With an online store you have an insane number of options on what data you can track. One of the first things you’ll want to do is to configure some funnels to track conversion rates throughout your online store. The second thing you’ll want to do is to setup transaction tracking to transmit order values to eCommerce so you can get the most out of Google Analytics. There’s an excellent tutorial by Joey Rudisill which will walk you through that process.
Advanced eCommerce dashboards
We’re only just scratching the surface of what’s possible with Google Analytics eCommerce integrations in this post. Once you’ve got your conversion trackers in place you’ll probably want to spend some time configuring your eCommerce dashboard. Once you do, be sure to checkout these wonderful eCommerce dashboard options.